Everything You Have to Know About the FIFA World Cup 2026: A Global Luxury Affair

For the first time, the FIFA World Cup will feature 48 national teams, up from 32 in the previous years, and will be jointly hosted by three countries, the United States, Canada, and Mexico. Spanning from June 11th to July 19th, the tournament will encompass 104 matches across 16 host cities. The opening match is scheduled for June 11th at Mexico City’s Estadio Azteca, while the final will take place on July 19th at MetLife Stadium in East Rutherford, New Jersey. This edition marks Mexico’s third time hosting the World Cup, the United States’ second, and Canada’s inaugural opportunity. With an expanded format and diverse range of venues, the 2026 World Cup promises to deliver an unprecedented celebration of global football.

Source: The New York Times

FIFA’s official hospitality provider, On Location, offers premium packages that redefine match-day experiences. These packages include exclusive stadium hospitality with gourmet dining curated by local chefs, signature cocktails, and access to VIP lounges. Premium seating ensures guests have the best views of the action, complemented by personalised concierge services and priority stadium entry. Prices for these experiences start at $5,300 per person, with options such as ‘Follow My Team’, which allows you to gain access to watch only your favourite team, and other packages offering tailored experiences across multiple matches.

Diageo has been named the official Spirits Supporter for the FIFA World Cup 2026, a first-of-its-kind partnership between the global beverage leader and FIFA. As a part of this collaboration, Diageo will activate its iconic brands, including Johnnie Walker, Don Julio, Buchanan’s, Casamigos, and Smirnoff, across all 16 host cities in the United States, Canada, and Mexico. Activities will include fan-focused experiences, retail campaigns, and on-the-ground initiatives, all emphasizing responsible drinking and community celebration.

Source: Diageo

Experience the 2026 World Cup in the USA, Mexico, and Canada, exactly the way you want. RoadTrips offers World Cup Getaway experiences that allow you to create your own itinerary from 3 to 30 nights, personalised to an endless number of opportunities. The edition allows you to select your preferred locations, and it will cater for the details, including first-class accommodations, airfare between host cities, unique cultural experiences, private transfers, guided excursions and more.

The Carlyle, A Rosewood Hotel, in New York, is an “award-winning property attracting discerning travellers for almost a century”. The Carlyle is one of Manhattan’s top hotels that is in close proximity of the New York World Cup match in 2026. The accommodation includes four elegant dining options, a spa and salon onsite, as well as exquisitely decorated guest rooms.

Source: Louis Vuitton

Located within the most prestigious areas of each stadium, these exclusive spaces offer climate-controlled comfort, plush seating, and direct access to premium viewing suites. Guests are greeted with champagne receptions, bespoke cocktails crafted by world-class mixologists, and menus designed by top-tier chefs reflecting local and international flavours. Beyond the food and drink, the lounges serve as networking hubs, where CEOs, celebrities, and athletes mingle away from the cameras. With dedicated concierge services, private entrances, and limited guest access, the VIP lounges offer not just a seat at the game, but a curated experience of prestige and privacy

Single Match Packages (e.g., group-stage games):
Starting from approx. $5,300 per person

Premium Lounge & Skybox Experiences (including food, drinks, and luxury seating):
Ranges from $8,000 to $15,000 per person per match

Final Match Premium Packages (e.g., MetLife Stadium, NJ):
Up to $35,000+ per person for top-tier access with gourmet dining, top-shelf bar service, celebrity entertainment, and post-match celebrations.

“Follow My Team” or “Venue Series” Bundles:
Can exceed $100,000 per person depending on a number of matches, location, and tier of service.

Source: FIFA

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