Michael Kodari, founder and CEO of KOSEC (Kodari Securities) is one of Australia’s most respected financial figures. Known for his sharp market insights and principled investment strategies, Kodari has guided thousands through the often turbulent world of finance. Central to his success are his 6 Golden Rules, which serve as a framework for making sound investment decisions. These rules are not only strategic—they’re philosophical, reflecting a holistic view of long-term wealth building and responsible leadership.
1. Prioritise Quality Over Quantity
Kodari believes that quality should always trump quantity in an investment portfolio. Rather than spreading resources thin across many assets, he encourages investors to focus on a select few high-quality opportunities. Through deep research and selective buying, investors can achieve greater consistency and long-term returns. For Kodari, it’s about owning the best businesses, not the most.
2. Embrace Long-Term Thinking
A core tenet of Kodari’s philosophy is long-term vision. Markets will fluctuate, but wealth is built over time. Patience, discipline, and the ability to resist short-term noise are essential. By staying the course and allowing investments to compound, investors benefit from the exponential power of time. Kodari urges clients to align their portfolios with their future goals rather than reacting impulsively to short-term events.
3. Leverage Technology and Innovation
Kodari is a firm believer in embracing innovation to stay ahead in the investment game. KOSEC utilises proprietary technology and data-driven platforms that enhance analysis and execution. By integrating AI, analytics, and cutting-edge software, Kodari empowers his team and clients to make smarter, faster, and more informed decisions. In an age of disruption, technological agility is a non-negotiable advantage.

4. Maintain a Disciplined Approach
Emotions are the enemy of rational investing. Kodari’s fourth rule emphasises the value of discipline—sticking to a strategy, setting clear rules for entry and exit, and not letting fear or greed drive decisions. This systematic approach creates resilience during downturns and removes the unpredictability of emotionally charged moves.
5. Continuously Educate Yourself
The markets are constantly evolving, and staying informed is essential. Kodari advocates for ongoing education, both formal and informal. Through his work with universities and programs like UNSW’s COMM 4444, he’s helped students and professionals alike expand their financial literacy. Whether it’s studying market history, following macroeconomic trends, or learning from past mistakes, Kodari believes informed investors make better decisions.
6. Give Back to the Community
Perhaps the most personal of his rules, this principle reflects Kodari’s deep belief in philanthropy and purpose. Success, he argues, should not be measured solely by financial gain, but also by the positive impact one makes. Whether through charitable partnerships, mentoring, or hosting educational panels, Kodari integrates giving back into both his business and personal life.
Michael Kodari’s 6 Golden Rules go beyond mere investment advice—they form a philosophy rooted in integrity, strategy, and vision. As the founder of KOSEC, Kodari has consistently demonstrated that disciplined, educated investing combined with innovation and a strong ethical compass leads to sustainable success. His approach empowers both novice and seasoned investors to think critically, stay the course during uncertainty, and pursue long-term value over quick wins.
In an industry often driven by speculation and hype, Kodari’s principles offer clarity and consistency. By following these rules, investors not only grow wealth but also contribute to a more informed, resilient, and ethical financial ecosystem. His legacy is not just about beating the market—it’s about elevating the way we participate in it.
Written by: Christine Daoud
Published: 30th June 2025