Valentino Enters a New Chapter with Riccardo Bellini at the Helm

Bellini arrives from his role as Managing Director at Mayhoola, Valentino’s majority stakeholder. Although his time there began only in January, his luxury sector resume is extensive. He previously led both Maison Margiela and Chloé, and held leadership roles at Diesel and Procter & Gamble

At Chloé, Bellini was instrumental in streamlining the brand, winding down the “See by Chloé” line, and steering sustainability efforts that culminated in the house earning B Corp certification—a testament to his ability to marry ethics with strategy. His track record suggests that he brings both tactical acumen and long-term vision to Valentino at a critical point.

Arriving on the heels of Alessandro Michele’s appointment as Creative Director in 2024, Bellini completes Valentino’s refreshed leadership duo. Valentino’s chairman, Rachid Mohamed Rachid, praised the pairing as a powerful mix of strategic leadership and creative energy—a partnership that aims to elevate the house’s identity and reconnect with buyers

Valentino’s recent financial performance has reflected wider industry pressures. Sales in 2024 fell by around 2%, while EBITDA dropped by 22%, underscoring the urgency of a strategic reset.

Ownership dynamics add another layer. Kering acquired a 30% stake in Valentino in 2023 for €1.7 billion, with an option to purchase the brand outright by 2028. For now, Mayhoola retains control, but Bellini’s appointment highlights its intent to ensure a smooth transition, balancing heritage with commercial demands while navigating the complexities of future ownership.

With Bellini in place, Valentino gains a CEO with proven experience in restructuring, repositioning, and embedding sustainability into luxury operations. His ability to balance creative integrity with commercial performance will be central as Valentino seeks to stabilise sales, strengthen brand equity, and prepare for its eventual transition under Kering’s full ownership.

This leadership change feels less like disruption and more like deliberate continuity—a thoughtful step designed to align Valentino’s artistry with sharper business discipline. With Michele shaping the creative vision and Bellini guiding strategy, Valentino appears poised to enter its next chapter with renewed confidence.

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