AFW 2025: Where Heritage Meets Bold New Vision in Australian Fashion

Australian Fashion Week (AFW) made a highly anticipated return in 2025, now under the direction of the Australian Fashion Council. This year marked the beginning of an exciting new chapter for one of the nation’s most influential fashion events. AFW 2025 was more than just a parade of beautiful garments — it was a celebration of Australia’s unique fashion identity: rooted in heritage, shaped by innovation, and poised to define local style for seasons to come.

Source: HarpersBazar


Honouring Icons, Championing New Voices

The runway was graced by heritage icons including Carla Zampatti and Bianca Spender, whose names are synonymous with Australian fashion excellence. These labels reminded audiences of the timeless craftsmanship and elegance that have long underpinned local fashion.

Alongside these powerhouses stood fresh talent — Courtney Zheng, Beare Park, Wynn Hamlyn, and others — bringing modern energy and new perspectives. Their collections offered a glimpse into the future of Australian design, showing that AFW is a space where tradition and contemporary creativity coexist. The diversity in style and storytelling is what makes this year’s AFW especially compelling — a true reflection of the evolving local industry.

Source: ABC News

Trends to Watch: A Glimpse into Australia’s Fashion Future
AFW 2025 revealed several standout trends set to influence wardrobes across the country:

The Polka Dot Revival: The classic polka dot returned with a twist. Bianca Spender and Carla Zampatti embraced the motif in sheer materials and oversized prints, while Lee Mathews added artisanal flair with imperfect, hand-painted dot patterns. The result? A nostalgic print made fresh and fashion-forward.

Frills and Fringing: Fringes and frills dominated the runways, infusing garments with movement and texture. From Wynn Hamlyn’s sweeping skirts to Aje’s romantic ruffles, these tactile touches brought a sense of drama and luxury.

Romance and Sensual Dressing: A move away from rigid tailoring saw designers embrace flowing silhouettes and sheer fabrics. Beare Park softened its signature structured look with draped silks and lace, while Carla Zampatti and Lee Mathews unveiled chiffon layers and soft ruffles — garments that felt simultaneously timeless and emotionally expressive.

Checks and Plaid, Reinvented: Traditionally associated with winter, checks and plaids were reimagined for year-round wear. Designers used muted tones and daring pairings — like check-on-check and plaid mixed with florals — for an effortlessly cool, preppy aesthetic.

Source: Elle

A Strategic Shift: From Spectacle to Sustainability

AFW 2025 wasn’t just about aesthetics — it marked a purposeful shift in the way the event operates. Now run as a not-for-profit under the guidance of the Australian Fashion Council, the focus has moved from consumer entertainment to meaningful industry support.

This year’s event prioritised:

  • Wholesale growth opportunities
  • International market expansion for local designers
  • Sustainable development and ethical fashion practices

By supporting long-term commercial viability and promoting conscious design, AFW is setting a powerful example for fashion weeks worldwide. The event has become not just a stage for creativity, but a serious platform for business development and industry transformation.

Beare Park’s Edgy, Elegant Evolution

One of the week’s most talked-about moments came from Gabriella Pereira’s Beare Park. Her latest collection unveiled a seductive, modern take on luxury — combining flowing tailoring with delicate lace and deep personal storytelling.

Pereira’s inspirations stemmed from her family and personal journey, resulting in garments that felt intimate and introspective, yet universally resonant. The label’s collaboration with Chopard brought additional elegance, with fine jewellery elevating the drama and sophistication of each look. It was a collection that spoke to where Australian luxury fashion is heading — daring, personal, and refined.

Source: Elle

A Bold New Chapter for Australian Style

Australian Fashion Week 2025 marks a defining moment in the nation’s fashion landscape. With its perfect blend of legacy and innovation, AFW showcased a confident national style that respects tradition while embracing evolution.

This year’s transformation into a business-focused, sustainability-driven platform ensures that Australian designers are not only seen — they’re supported. AFW 2025 was not just a spectacle, but a statement: Australian fashion has a clear voice, a global future, and a deeply rooted creative soul. The next era has officially begun — and it’s looking more stylish than ever.

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