Aston Martin, the British marque synonymous with performance, elegance, and cutting-edge design, is expanding into ultra-luxury real estate. In partnership with Valor Real Estate Development, the brand is launching Aston Martin Residences Daytona Beach Shores in Florida. The 18-storey oceanfront development will offer 86 bespoke residences, each reflecting Aston Martin’s design and craftsmanship. Scheduled for completion in 2029, the project brings the marque’s signature precision and style to coastal living.

Aston Martin Expands Its Real Estate Portfolio

Aston Martin has partnered with Valor Real Estate Development to create Aston Martin Residences Daytona Beach Shores, an ultra-luxury residential project on Florida’s Atlantic coast. This 86-unit, 18-storey development will offer sweeping ocean views and is located just minutes from the iconic Daytona International Speedway. Scheduled for completion in 2029, the project marks the latest chapter in Aston Martin’s expansion beyond the automotive world.

Following the success of previous developments, including the flagship Aston Martin Residences in Miami and a four-bedroom town house in Tokyo’s Omotesandō neighbourhood, Daytona Beach Shores continues the brand’s mission to translate automotive craftsmanship into architectural design. Each residence is developed in close collaboration with Valor Real Estate Development, ensuring that the homes reflect the elegance, precision, and innovation synonymous with Aston Martin vehicles.

A Seamless Brand Extension

Stefano Saporetti, Aston Martin Director of Brand Diversification, emphasized the strategic significance of the partnership. Real estate represents a seamless extension of the Aston Martin brand, providing an elevated ownership experience for clients seeking exclusivity and refinement. Daytona Beach Shores has been conceived to meet the growing demand for ultra-luxury living while reinforcing Aston Martin’s global prestige.

Moises Agami, CEO of Valor Real Estate Development, described the development as a transformative addition to Florida’s luxury real estate market. Valor has spent more than four decades creating iconic developments in exceptional locations. Agami noted that partnering with Aston Martin, renowned for craftsmanship and precision, ensures Daytona Beach Shores will set a new standard for oceanfront living, blending performance-inspired design with an unparalleled lifestyle experience.

Iconic Location with Racing Heritage

Situated at 3411 South Atlantic Avenue, the residences provide unobstructed views of the Atlantic Ocean and are just a short drive from Daytona International Speedway. Founded in 1959, the speedway hosts the Daytona 500 NASCAR race and the 24 Hours of Daytona endurance race, part of the Triple Crown alongside the 24 Hours of Le Mans and the 12 Hours of Sebring. The location carries a deep connection to Aston Martin’s racing heritage, highlighted by the 2023 one-two class victory of The Heart of Racing Vantages at the 61st Rolex 24 at Daytona. The Aston Martin THOR Team’s Valkyrie is set to debut at the 64th Rolex 24 Hours of Daytona in January 2026.

Exceptional Residences and Amenities

Aston Martin Residences Daytona Beach Shores encompasses 320,000 square feet across 18 floors, including two parking levels and two penthouse floors with eight double-height, ultra-luxury units. Every apartment will feature bespoke finishes, high-quality materials, and customizable layouts. Residents will have access to an extensive suite of amenities, while the mixed-use development will include fine dining and an artisan bakery. Direct beach access completes the offering, providing a rare combination of privacy, convenience, and lifestyle.

Marek Reichman, Aston Martin Chief Creative Officer, highlighted the unique opportunity the project presents for the brand’s design team. “Every Aston Martin car is an expression of beauty, balance, and proportion. Our residences adopt the same principles, translating automotive mastery into architecture and interiors,” he said. Daytona Beach Shores allows for unprecedented integration of bespoke design elements, custom spaces, and cutting-edge amenities while staying true to Aston Martin’s iconic design language.

Valor Real Estate Development Expertise

Valor Real Estate Development brings decades of experience to the partnership. With a collective portfolio exceeding a billion dollars, the company has established itself as a leader in high-end and luxury residential design in Florida. Loen Salame, Vice President of Valor Real Estate Development and Grupo Bosque Real, emphasized that redefining urban living remains central to the company’s mission. North American expansion is a critical element of the multi-project partnership, with future developments already under consideration in Mexico City and Tampa Bay.

A Holistic Approach to Luxury

Daytona Beach Shores exemplifies Aston Martin’s holistic approach to brand extension. The residences are designed to be more than homes; they are immersive lifestyle experiences that merge elegance, performance, and exclusivity. Architecture, interiors, and amenities have been meticulously curated to reflect the same attention to detail and commitment to excellence that defines Aston Martin automobiles. Each residence embodies a sense of identity and refinement for the discerning collector seeking a statement property in a world-class location.

Lifestyle is central to the project. Beyond residential amenities, curated spaces for leisure and social engagement enhance the overall experience. The incorporation of fine dining and boutique offerings within the building reinforces the resort-like quality of the development. Every element has been designed to create a living environment that feels both private and connected to the vibrant culture of Daytona Beach.

A Benchmark for Oceanfront Living

The partnership between Aston Martin and Valor Real Estate Development demonstrates the potential of luxury collaboration. Every aspect of Daytona Beach Shores, from architectural design to interior finishes, reflects meticulous craftsmanship and a deep understanding of ultra-luxury expectations. The residences are poised to redefine oceanfront living in Florida, offering a lifestyle that blends sophistication, exclusivity, and performance-inspired design.

By translating the brand’s automotive values into real estate, Aston Martin provides clients with an elevated ownership experience. Daytona Beach Shores integrates heritage, innovation, and location, creating a property that is both a sanctuary and a statement. The development represents a bold new chapter in Aston Martin’s real estate journey, offering a rare opportunity to experience the brand’s ethos through residential living.

Looking Ahead

Scheduled for completion in 2029, Aston Martin Residences Daytona Beach Shores signals an ambitious step in the brand’s expansion into real estate. As the first project in a multi-development partnership with Valor, it sets a benchmark for future ventures in North America and beyond. With a focus on design, craftsmanship, and lifestyle, the project promises to deliver an unmatched combination of performance, elegance, and exclusivity. Daytona Beach Shores is more than a residence; it is an invitation to live the Aston Martin lifestyle at its most refined.

Written By: Lydia Kelly

Published: 18th November 2025