With its commitment to pushing the boundaries of innovation and design, Breitling has long been one of the most highly regarded luxury watch brands worldwide. Originating in Switzerland, the watchmakers have had long-standing success in the United States, leading the company to create many market-exclusive models inspired by American history and culture. This year marks another limited-edition release with the introduction of the Chronomat B01 42 Super Bowl LVIII Edition in celebration of the premier American sporting event. Breitling has announced that 58 limited-edition models will be released in February 2024 to coincide with this year’s Super Bowl game.
Breitling’s iconic Chronomat design has been a staple of the brand’s esteemed line-up since 1984, with its bold mechanical style standing out from thinner quartz-style timepieces. This latest adaptation retains the signature features of the Chronomat collection, such as the 42mm diameter watch face, the screw-down crown, and oval-shaped pushers. The dark blue sunburst dial of the Chronomat B01 42 Super Bowl LVIII Edition is reminiscent of its 44mm predecessor from the U.S. market, featuring contrasting black sub-dials and a white tachymeter scale on the back chapter ring.
The Chronomat B01 42 Super Bowl LVIII Edition is crafted using a distinctive 18-carat red gold to set it apart from previous iterations. Used in the outer casing, unidirectional rotating timing bezel, hour markers and hands, the red gold adds a touch of sophistication to the timepiece to complement its limited-edition status. Furthermore, the watch’s caseback is adorned with the Super Bowl LVIII logo and individual limited-edition numbering, emphasising the exclusivity of each timepiece.
The Super Bowl LVIII Edition is powered by Breitling’s exceptional Caliber B01 automatic chronograph movement. Certified by COSC as a chronometer, this high-performance movement operates at a frequency of 28,800vph (4 Hz) and offers an impressive power reserve of approximately 70 hours. Additionally, with a double gasket system for the winding crown, the watch achieves a water resistance of 200 meters, making it suitable for various environments.
Buyers of the Chronomat B01 42 Super Bowl LVIII Edition can choose between the signature Rouleaux bracelet in a matching 18k red gold, priced at $42,000 (USD), or a black rubber strap with a textured design inspired by the Chronomat’s bracelet, priced at $24,000 (USD). By offering bracelet and strap options, Breitling can cater to diverse preferences and allow customers to tailor their timepieces to their style.
Proceeds from the watch’s limited release will be donated to the Boomer Esiason Foundation. The charity was created by the brand’s long-time ambassador, former NFL quarterback Boomer Esiason, to raise money to help cure cystic fibrosis. To ensure a substantial contribution to the charity, the first batch of watches will be sold exclusively through an auction organised by the Boomer Esiason Foundation, where they will receive 100% of the proceeds. Moreover, the NFL will host a special fundraiser via NFL Auction, featuring another example of the limited-edition timepiece. Finally, 10% of the proceeds from the sale of the remaining 58 watches will be donated to the Boomer Esiason Foundation, further amplifying Breitling’s commitment to supporting their longstanding partnership with Esiason and helping to fight against cystic fibrosis.
With its impeccable craftsmanship, unique design elements, and charitable focus, the Chronomat B01 42 Super Bowl LVIII Edition stands as a symbol of Breitling’s commitment to making a positive impact beyond the world of luxury watches. As a celebration of Super Bowl LVIII and a contribution to the Boomer Esiason Foundation’s mission, this timepiece exemplifies the union of luxury, sports, and philanthropy, showcasing Breitling’s role as a leader in the world of horology.