Bugatti Unveils the New Chiron Pur Sport

Source: Bugatti

The $131,190 Tesla Model S Plaid accelerates to 60 mph in around two seconds. That’s about as fast as a Bugatti Chiron, holder of every automotive superlative except sales volume.

You’d think that if you were a Saudi prince or Russian chemical tycoon who bought a $3 million Bugatti Chiron Pur Sport, you’d be upset that a mere millionaire in a Tesla could keep up with you off-the-line. But I doubt that prince or tycoon cares. Because pure speed is not the point of a Bugatti or any hypercar. Like vinyl records or mechanical watches, the Chiron is meant to be a relic. It’s packed with futuristic tech, but that’s hidden chiefly underneath an experience that’s designed to feel like a bespoke product from before the era of mass production. You can see it in the details.

Among those details: that acceleration experience. The g-forces are similar to what I’ve felt in a Tesla Model 3 Performance or Porsche Taycan. But the noise and vibrations are gasoline-powered, which is part of what you’re paying for.

Source: Bugatti

Whenever that happens, and you go to brake, another gasoline- and Chiron-specific sensory experience happens: the turbos stop. Four of them have been spinning fans to build up pressurized air for the combustion chambers. When they stop, that excess air evacuates, which sounds like someone exhaling. It’s novel to be able to link a sound to a specific analog function.

As you accelerate and shift gears—though you can let the car competently shift itself—you watch a centre-mounted speedometer, which is not a screen. It’s a physical needle that sweeps over numbers. The idea, the former race driver and Bugatti spokesperson chaperoning my test drive says, is so that decades from now, someone can look inside this Chiron and understand the car better than you would if you saw a black screen.

Source: Bugatti

There are small displays on either side of the speedometer, and the small centre-mounted gauges are screens. But unlike almost every other modern car, there’s no tablet glued to the interior. As design languages change, those small displays will eventually betray their age. But the speedometer, shift lever, the rearview mirror, the knob for choosing the drive mode—by being already antiquated, they’re future-proof. Does everyone use a navigation system from the 2000s? Or a junk drawer phone that hasn’t been updated in a while? The goal is to avoid that look.

The Bugatti Chiron Pur Sport is a shorter-geared, lighter-weight variant of the Chiron, tuned for driver feedback and agility through corners. To ensure each of the 60 examples looks good in-car collections decades from now, the interior is superficially lower-tech than a new Toyota or Hyundai.

Style

Motors

Living

Business

Previous and Next Articles
Trending Articles
Fashion

CHANEL’s Métiers d’Art 2026: A Tribute to Craft, Character and the Pulse of New York

The 2026 edition of CHANEL’s Métiers d Art collection arrives not simply as another seasonal release. It stands as a celebration of craft, character and cultural interplay. With this collection CHANEL has turned the city itself into its runway. The House invites us to consider not only garments but also context, history and everyday energy […]

5th December 2025
Motors

Ferrari’s Architectural Transformation in Maranello: A New Era of Design and Innovation

5th December 2025
Food & Drink

Ho Jiak and the Making of a Seven Million Dollar Malaysian Culinary Playground

4th December 2025
Business | Fashion

Prada Officially Brings Versace Into the Family: A New Era for Italian Luxury

3rd December 2025

REACH YOUR FULL POTENTIAL

Ready to elevate yourgame to new heights? Look no further!

By submitting your details below, you’ll gain exclusive access to the finest content in investment and lifestyle from KODARI Magazine. Whether you’re seeking insights into luxury living, expert investment insights, or the latest trends in high-end fashion and travel, we’ve got you covered.