The rise of retail investors in the stock market has shifted the power dynamic that was once firmly in the grip of institutional giants. But despite this increased participation, one uncomfortable question remains: can retail investors compete on equal footing? According to Michael Kodari, founder and CEO of KOSEC (Kodari Securities), the answer lies not in the system itself, but in access to information and strategy.
Kodari’s Thesis: “Knowledge is the Equaliser
At the core of Kodari’s philosophy is a belief that information asymmetry, not intelligence or capital, is what really divides retail investors from professionals.
KOSEC, his Sydney-based investment firm, was built around this principle. The firm offers clients detailed market research, tailored investment insights, and ongoing advisory services, tools typically reserved for high-net-worth individuals or institutional traders. Kodari claims this levels the playing field, allowing ordinary Australians to make decisions with the same confidence and insight as a hedge fund manager.
In theory, this flips the traditional model. In practice? It raises deeper questions about who truly benefits from this model.
A Shifting Landscape: Retail Power is Real, But Still Fragile
What Kodari does get right is that retail investors are more powerful today than ever before. Platforms like eToro, SelfWealth, and even Reddit communities have given average investors tools to learn, connect, and execute trades at scale.
But access isn’t the same as equality. The algorithms that drive institutional trades, the inside access to IPOs, and the influence of macroeconomic models still heavily favour professionals. Kodari’s approach, bringing high-level research to average investors, is a step forward, but it doesn’t fully solve the imbalance. It still relies on trust in an intermediary, and it doesn’t guarantee execution skill, discipline, or emotional control, the real differentiators in investing.

So, Can Retail Investors Truly Compete?
The truth is yes, but only under certain conditions:
- They need access to quality research, not noise
- They need to be strategic, not reactive
- And above all, they need to understand that consistency > hype
Kodari’s model offers a structured gateway for some retail investors to improve their approach — particularly those who want guidance without handing over full control to fund managers. But it’s not a silver bullet.
Retail investors can compete, but it will never be a level game without radical transparency, true education, and the tools to actually execute well.

Michael Kodari’s vision taps into a growing hunger among young and everyday investors to play a more active role in their financial future. Whether KOSEC lives up to its promise is up for debate — but the movement it reflects is very real.
Retail is rising. The question isn’t whether they’ll compete.
It’s whether they’ll be given a fair fight or sold another version of the same game.
Written By: Mia Quisumbing
Published On: 9th July 2025