For more than 170 years, Cartier has stood as a paragon of luxury, elegance, and craftsmanship in the world of high-end jewellery and timepieces. Synonymous with refined taste and unparalleled artistry, the French maison’s creations have graced the wrists, necks, and fingers of royalty, celebrities, and discerning connoisseurs worldwide. Known as the “Jeweller of Kings and King of Jewellers,” Cartier has continuously demonstrated its ability to innovate while staying true to its rich heritage.
A Rich Heritage of Craftsmanship
Founded in 1847 by Louis-François Cartier, the brand quickly gained recognition for its exceptional jewellery and watches, setting the stage for its future dominance in the luxury world. The brand’s legacy is deeply ingrained in the fabric of aristocratic and cultural history. Cartier was the first to craft the now-iconic tutti-fruttidesigns in the 1920s, created from a kaleidoscope of colourful gemstones that reflected the spirit of the era.
However, it wasn’t just its jewellery that solidified Cartier’s place in history. In 1904, Cartier introduced the Santos watch, one of the first men’s wristwatches, created for aviation pioneer Alberto Santos-Dumont. This groundbreaking piece marked the brand’s venture into the world of haute horlogerie, a sector where Cartier would continue to set trends and define standards.
Recent Additions and News
Despite its long-standing legacy, Cartier continues to push the boundaries of innovation and design. Recently, the brand has made significant strides in both its jewellery collections and watchmaking capabilities, blending traditional artistry with cutting-edge technology.
1. The Launch of the Cartier Tank Must Collection:
One of the most exciting recent releases is the Tank Must collection, a tribute to the iconic Cartier Tank watch. The Tank was created in 1917 by Louis Cartier, and it remains one of the most enduring designs in watchmaking history. This new iteration of the Tank pays homage to the original while introducing bold, modern updates. The Tank Must is available in a range of vibrant new colours and materials, including a choice of solar-powered movements, which echoes Cartier’s commitment to sustainability and eco-conscious practices. This aligns with the broader trend in the watch industry of incorporating environmentally friendly technologies.
2. Sustainability and Green Initiatives:
Cartier has long been committed to responsible sourcing of materials, and this commitment is only becoming more evident with its recent initiatives. The brand has introduced the concept of “Cartier for the Planet,” focusing on reducing its environmental impact and embracing more sustainable practices throughout its production process. From the ethical sourcing of diamonds to the use of responsible gold in jewellery creation, Cartier is actively working towards reducing its carbon footprint.
Moreover, Cartier has pledged to enhance its transparency regarding the sourcing of materials, which is a significant step towards ensuring that luxury remains both ethically and environmentally sustainable. This is in line with the growing trend of luxury brands prioritising environmental responsibility, as consumers become more conscious of their purchasing decisions.
3. The Cartier Pasha de Cartier: A Resurgence of an Icon:
Another significant addition to Cartier’s recent catalogue is the revitalisation of the Pasha de Cartier. First launched in 1985, the Pasha was known for its distinctive round case, often paired with a unique, screw-down crown cover. The new models, unveiled in 2023, incorporate a combination of modern design elements with the original aesthetic that made it so popular. The watch is available in various materials, including steel, gold, and diamond-set versions, and features state-of-the-art mechanical movements. The Pasha’s reimagining highlights Cartier’s focus on combining timeless elegance with modern performance.
4. Cartier’s Continued Influence on the Red Carpet:
Cartier’s impact extends beyond the design studio and into popular culture, especially on the red carpet. The brand’s jewels have long been a favourite among celebrities for events like the Oscars, the Met Gala, and the Cannes Film Festival. From actress Cate Blanchett to singer Rihanna, Cartier’s presence on the red carpet signals the brand’s continued influence in shaping global trends in style and luxury.
In 2025, the brand has further solidified its place in the limelight by becoming the official sponsor of several high-profile global fashion events, including Milan Fashion Week. This strategic move not only reinforces Cartier’s position as a leader in the luxury market but also demonstrates its ability to adapt to the changing dynamics of the fashion world.
Innovation Meets Tradition
What sets Cartier apart from its competitors is its delicate balance of preserving tradition while embracing modernity. The maison’s fine craftsmanship, attention to detail, and commitment to quality have never wavered, and yet, Cartier is not afraid to experiment with new technologies and trends. This fusion of timeless elegance with modern sophistication has allowed he brand to remain relevant and highly desirable in an ever-evolving luxury market.
As the world continues to evolve, so too will Cartier. The brand is not only redefining what it means to be a luxury house in the 21st century but also setting the bar for innovation, sustainability, and luxury craftsmanship. In every collection, watch, and jewel, Cartier remains true to its roots while confidently stepping into the future, reaffirming its status as an eternal symbol of refined taste and excellence.
In the years to come, Cartier will undoubtedly continue to lead the way in shaping the future of luxury—one masterpiece at a time.
Written by: Christine Daoud
Published on: 11th August 2025