Chanel Commemorates 100 years of N°5 with a limited edition factory capsule.

SOURCE: L’Officiel

Chanel N°5, the world’s best-selling scent in history, has officially been with us for a century. Over time it has marked the epitome of the Maison’s legacy and history, its relevance remaining unchanged. In honour of the momentous occasion, the luxury fashion house is expanding the classic scent for a limited-edition beauty collection termed “Factory 5”. 

Created in 1921 by ‘Coco’ Chanel and French-Russian perfumer Ernest Beaux, Chanel N°5 is more than just a fragrance. Like all of Coco Chanel’s extraordinary creations, No.5 broke the traditional meaning of perfume, embodying desire and sensation to become spectacle sported by Hollywood stars, featured in movies and displayed at museums. In 1921, it was a standard that perfumes were single-note floral scents. Coco Chanel’s stretched this norm with N°5 by creating a scent that “could not be attributed to any one thing in nature”. The fragrance presents an unprecedented mix of more than 80 notes, including jasmine, may rose, Mysore, ylang-ylang, lily of the valley, sandalwood and iris. Ahead of its time, the perfume also includes an extraordinary amount of aldehydes, synthetic compounds that add to fragrances olfactory profile, creating unparalleled quality. As she told Beaux, N°5 ought to be “an artificial fragrance, like a dress, something crafted…a composed fragrance.”

SOURCE: L’Officiel

How do you commemorate one of the world’s most recognized fragrances? Chanel has launched an admirable celebration by releasing a refined modern consumer experience through ‘Factory 5’. Factory 5 is a vibrant and relevant collection featuring 17 exclusive bath and body products boasting the iconic perfume. New products range from shower gel and soap to body oil and body lotion. The Chanel N°5 infused formulas are housed in everyday inspired packaging such as tea tins, cans and paint tubes. This industrial look is a tribute to the first bottles of N°5, which were contained in ordinary lab jars as a familiar object. Further, the suitable packaging is painted in an iconic channel aesthetic featuring a black and white functional design to illustrate the perfume’s versatility and its enduring significance. 

According to Head of Chanel Global Creative Resources – Fragrance & Beauty, Thomas du Pré de Saint Maur, “By reusing these everyday objects, N°5 has subverted their functions. Dressing these objects with the N°5 identity, they become luxurious, iconic products while keeping their designs,” 

SOURCE: L’Officiel

International fragrance lovers can visit experiential ‘factory 5’ labs across the fashion capitals; Paris, London, Monterrey, Seoul, Chengdu, Hong Kong, and Kyoto. Each location is inundated with Andy Warhol inspired colourful Pop art inspired product shots. The contrast between the vibrant art and industrial packaging appreciates the unconventional historical nature of the fragrance when Coco imagined it in 1921. 

Thomas Du Pré de Saint-Maur explains his creative direction stating, “Bringing it back to that pop art culture with the colour blocks… felt very relevant. It’s a fresh take on N°5…luxury has a duty and a responsibility to lift our mind and allow ourselves to have a greater, deeper, richer, more beautiful, more surprising life. It’s such a joyful collection.”

The ‘Factory 5’ centurion celebration is complementary to other birthday releases. Chanel has released 123 N°5 inspired high jewellery pieces, including a dazzling 55.55-carat Dimond necklace that features the iconic perfume bottle. They have also released a short film demonstrating the evolving concept of being a celebrity. 

Happy birthday Chanel N°5!

Style

Motors

Living

Business

Previous and Next Articles
Trending Articles
Business

Luxury Meets Market Mastery: Inside Michael Kodari’s KOSEC Experience

In the world of high finance, few individuals combine the allure of luxury with the precision of market mastery as seamlessly as Michael Kodari. With a legacy of exceptional returns and an innate understanding of economic landscapes, Kodari is one of Australia’s most influential investors. He is not just a stock market expert—he is a […]

30th June 2025
Business

Michael Kodari’s 6 Golden Rules: A Blueprint for Investment Mastery

29th June 2025
Business

Michael Kodari’s KOSEC: Mastering Risk Management to Protect Client Investments

27th June 2025
Style | Accessories

A Decade of Design: Loewe Celebrates 10 Years of the Puzzle Bag

27th June 2025

REACH YOUR FULL POTENTIAL

Ready to elevate yourgame to new heights? Look no further!

By submitting your details below, you’ll gain exclusive access to the finest content in investment and lifestyle from KODARI Magazine. Whether you’re seeking insights into luxury living, expert investment insights, or the latest trends in high-end fashion and travel, we’ve got you covered.