As buyers, we have access to the most prestigious and luxurious brands in any category we hope to consume. If you are in the market for a car, there’s Bugatti, Rolls-Royce and Lamborghini, for Watch collectors select from Richard Mille and Blancpain. However, when purchasing the perfect golf set, the most exclusive brand that should propel to mind is the renowned club maker Majesty Royale.
Listed on the “Most Expensive” list as the most expensive set of golf clubs globally, Majesty golf clubs are the ultimate embodiment of luxury and technical excellence. The brand offers high-performance equipment for those who aspire for quality and outstanding performance. According to Majesty, their clubs are for golfers “who aspire for excellence. The pioneers. The explorers. Those who demand the absolute best”.
Majesty clubs have been celebrated in the golf world for over 50 years. However, they are best known for the delicate and technical craftsmanship that goes into every creation. Handcrafted by trained craftsmen using precision craft techniques in Japan, Majesty clubs use only the most precious and unique materials such as diamonds and gold. According to president Adam Sheldon, the brand’s success stems from its investment in artisanship, “These innovative, new products are in a class of their own. We spared no expense in creating them. From the exotic materials to the jewellery quality finishing techniques and overall performance engineering, we built the ultimate product for moderate swing speed golfers.”
The brand’s Japanese roots inspire its decadence. Majesty states that Japanese culture is the perfect embodiment of the balance between man and nature, “A proportional relationship resulting in unparalleled beauty and design”. Majesty’s clubs draw inspiration from this relationship and create a uniquely perfect balance between luxury and craft. They aim to tell a story through this embodiment and offer a symbol of experience, pride and excellence to the gold world.
Design philosophy aside, these clubs were innovated to perform. Consisting of feather-light shafts, progressive milling processes and exclusive materials, the clubs enable the ultimate functionality for the user. According to an article by golf writer Scott Kramer, a test of the clubs proved that the equipment not only improves the distance potential for regular golfers but provides a high-tech tool designed for competitive advantage. For example, the Majesty Royale driver ($1000) is built by three-piece construction, using high-density titanium alloy. The driver head’s internal structure consists of game-changing Spider Web face technology. An internal spider-web like pattern using variable weights and thicknesses to improve the response of the clubface upon impact with the ball. Groundbreaking technology gives golfers a greater reach and allows the shaft to swing smoother.
In the most incredible and advanced launch to date, Majesty revealed their fifty-year celebration collection, The Sublime. The series features new lightweight technology and materials to deliver a refined sense of design, making it the lightest set in the companies portfolio. A TF Spring Titanium face emphasises the Majesty Sublime driver for explosive performance complemented by a 24 karat gold shaft, putting this driver in a class of its own. The new designs push the boundaries of performance and aesthetic to deliver clubs that maximise feel and distance. According to a press release, “This set pushes the boundaries in engineering design and finishing techniques; we wanted to create the ultimate set for the aspiring golfer”.
zMajesty’s success stems from a passion for continuing to streamline luxury and craftsmanship. For over fifty years, they have incorporated advanced resources to deliver result-driven lavishness.