Essential Australian Labels For 2019

Australian Label Aje 2019 Collection
Source: Imgrum

Fashion is ever evolving in Australia, with labels like Zimmermann, Bec + Bridge, Camilla and Alice McCall – just to name a few – setting the standard of quality and precision for the fashion industry.

The thirst for fresh, innovative looks and designs are on the increase as the talent in the fashion world grows. 2019 is the year to indulge and it is here in Australian labels that you need to start investing.

Aje, a women’s clothing brand, was created by Edwina Robinson and Adrian Norris in Australia’s sunshine state, established in 2007 and launched in 2008.

Acknowledged for its unique flair, the diverse designs quickly became well renowned.

The label was recognised for its resilient, assertive elegance. The clothing line embraces the beauty of simplicity, keeping their designs refined.

Using natural, high-quality materials to construct their delicately made pieces, the products are luxury standard.

Celebrities from the likes of Kate Moss, Madonna and Jessica Hart are amongst the Australian fan network. Aje is now found in stores Australia wide, being sold in David Jones as well as in their own élite boutiques.

Endless designs are available for each distinct taste, ranging in colours and sizes.

By Johnny: fancy, frilled and made for the woman of the present. It is a label that embraces ruffles and patterns in its designs.

Bright colours and distinctive line work, By Johnny, takes inspiration from designers such a Versace, Tom Ford and Alexander McQueen. Distinctive and chic, By Johnny’s design concepts are daring and sexy, embodying the spirit of a youthful, contemporary woman.

Debuting his line of bold clothing in 2010 at Australian Fashion Week, Johnny Schembri was rapidly recognised for his striking talent.

Designed to accentuate a woman’s figure, By Johnny collections are lustrous, celebrating every woman and every body type. With a divine selection ranging from dresses, pants, to blazers and swimwear, there is a vast assortment of amazing items to indulge in.

Adored by celebrities worldwide, his designs are iconic amid the fashion trade. You can find these stocked in Australian vendors such as Myer and David Jones, nationwide and on their website.

By Johnny Australian Fashion Collection
Source: BY JOHNNY

Ginger & Smart is a label that was created by two sisters, Genevieve and Alexandra Smart, in 2002.

Individual expression of sophisticated visual, the two wanted to create a brand for women who loved to be glamorous but sought principled values at the same time.

Accredited by Ethical Clothing Australia for their contribution to the rising field of sustainable fashion, the couple has united their skills of design with their love of the earth, using only organic materials to produce their label.

Luxury style gowns, delicate fabrics, elegance and poise are the key elements of their line, with prices ranging from $300 to over $4000.

This luxury brand will leave you feeling alluring and morally acceptable. Lace, cotton, silk and wool are just a few of the textures used to create the pieces.

Being sold in over 50 boutiques nationally, the brand has also made its way overseas too.

Precise and distinctive, these creative brands are a must in your 2019 wardrobe. No matter your individual style, each label has something for everyone.

Affordable and unique, these diverse brands all share one entity, they are all Australian. Artists and originators crafting exclusive work right here in Australia, with Australian resources.

Quality is the number one guarantee when investing in luxe brands. While the distinguished European brands such as Gucci, Prada, Louis Vuitton and so forth, are known for superiority, they are all manufactured overseas. Keep our country’s economy vigorous and shop Australian brands.

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