In the realm where high fashion intertwines with pop culture, Fendi, Fragment, and Pokémon have orchestrated a spellbinding collaboration to welcome the Year of the Dragon in unparalleled style. Renowned for their exclusive zodiac-inspired collections, these fashion powerhouses have joined forces under the discerning eye of Hiroshi Fujiwara, presenting a limited-edition line that seamlessly marries iconic fashion with beloved pop culture icons.
Kim Jones, Fendi’s Artistic Director of Couture and Womenswear, spoke passionately about the unexpected partnership with Fragment’s Fujiwara, reminiscing about their initial encounter in London in 1999. “He’s one of my idols, and I love him,” Jones expressed. “He’s an instigator of the Japanese club scene, youth fashion, and streetwear scene. I have been in love with Japan for a long time; its influence on me and what I do is huge – Hiroshi is a major part of that.”
Fujiwara reciprocated the sentiment, expressing gratitude for the opportunity to collaborate with Fendi and Jones once again. “It was a true honour to work with the house of Fendi, a traditional brand with outstanding craftsmanship,” he stated, emphasizing the seamless blend of contemporary streetwear with Fendi’s rich heritage.
As the Lunar New Year approaches, Fendi’s 2024 celebration of the Year of the Dragon takes centre stage. The collaborative effort has produced a collection adorned with dragon-type Pokémon, featuring beloved characters such as “Dragonite,” “Dratini,” and “Dragonair.” These iconic creatures have been seamlessly woven into the fabric of Fendi’s signature FF logo print, gracing sought-after handbags like the timeless Baguette and the coveted Peekaboo Iseeu, cherished by fashion enthusiasts worldwide.
This exclusive collection extends beyond handbags to encompass a plethora of accessories and limited clothing pieces. Wallets, cardholders, jewellery, T-shirts, and sweatshirts further showcase the convergence of high fashion and pop culture. The three chosen dragon Pokémon take centre stage as bead embellishments with a tassel design, showcasing impeccable craftsmanship and serving as the standout features of the series.
A true testament to Fendi’s unparalleled mastery in leatherwork, a meticulously crafted three-dimensional “Dragonite” leather doll steals the spotlight. This awe-inspiring creation demands attention, highlighting over 30 hours of handcrafted precision and exemplifying Fendi’s commitment to pushing the boundaries of luxury fashion.
In a bold fusion of styles, the series also introduces handbags proudly bearing the Fragment abbreviation “FRGMT” in distinctive brown and yellow hues. These stylish imprints pay homage to Fujiwara’s influential contributions to Australian streetwear and seamlessly integrate Fragment’s street-smart aesthetic with Fendi’s timeless elegance.
Fendi’s collaboration with Fragment and Pokémon for the Year of the Dragon is a dazzling symphony of fashion and pop culture. As we usher in 2024, fashion enthusiasts can anticipate not only the celebration of the Lunar New Year but also the arrival of a limited-edition collection that transcends boundaries, pushing the envelope of what luxury fashion can achieve when visionary minds converge.