Fenty Debut First Perfume With Rihanna

Source: Fenty

Fenty has officially released their first fragrance, a unisex scent that’s appropriately named ‘Fenty Parfum’ in a first for the much-loved beauty brand.

Of course, while this isn’t Rihanna’s first perfume, this launch, in particular, is a first from Fenty Beauty in the perfume department, and it has rightfully sent the industry into a frenzy.

The 33-year-old singer and entrepreneur’s reputation for smelling good has been well-documented over the years. Case in point: The Instagram video RiRi posted herself that featured celebrities like Lil Nas X, Jennifer Lawrence and Cardi B all commenting on just how good she smells. Her former co-star, Jim Parsons, even described her scent as “Heaven”.

Sprinkling breadcrumbs for fans since July 28, bad girl RiRi herself first hinted at the launch by posting a black-and-white portrait on Instagram, with a caption that read, “#FENTYPARFUM COMING SOON 👀”, simultaneously welcoming a set of dramatically long sideburns.

Merely one day later, she shared the packaging for the perfume, in the same vibrant blue used for her Fenty clothing line, posted to the Fenty Beauty account.

Source: Fenty

As for what the fragrance smells like, a spritz will contain notes that delicately balance between the rich earthiness of musk and patchouli with lighter, sweeter-smelling ingredients like magnolia, tangerine, and blueberry. The result? It is a perfume that isn’t too rich for daytime wear or too light and sweet that it fades away after 10 minutes of wear.

As per Fenty Beauty themselves, the scent can be described as “Raw, sensual, spicy, and sweet, all at once.”

Lasting all day on the skin, Fenty Parfum’s notes of musk offer a warmth that emulates an extension of your natural scent rather than working as an add-on. Thanks to its subtle fruity notes, the smell boasts a freshness to ensure a more friendly and enticing whiff.

Described by Fenty as an “intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be”, it’s clear that if one came across RiRi and her new partner A$AP Rocky, those two would likely be spritzing this scent.

Fenty has officially released their first fragrance, a unisex scent that’s appropriately named ‘Fenty Parfum’ in a first for the much-loved beauty brand.

Of course, while this isn’t Rihanna’s first perfume, this launch, in particular, is a first from Fenty Beauty in the perfume department, and it has rightfully sent the industry into a frenzy.

The 33-year-old singer and entrepreneur’s reputation for smelling good has been well-documented over the years. Case in point: The Instagram video RiRi posted herself that featured celebrities like Lil Nas X, Jennifer Lawrence and Cardi B all commenting on just how good she smells. Her former co-star, Jim Parsons, even described her scent as “Heaven”.

Sprinkling breadcrumbs for fans since July 28, bad girl RiRi herself first hinted at the launch by posting a black-and-white portrait on Instagram, with a caption that read, “#FENTYPARFUM COMING SOON 👀”, simultaneously welcoming a set of dramatically long sideburns.

Source: Fenty

Merely one day later, she shared the packaging for the perfume, in the same vibrant blue used for her Fenty clothing line, posted to the Fenty Beauty account.

As for what the fragrance smells like, a spritz will contain notes that delicately balance between the rich earthiness of musk and patchouli with lighter, sweeter-smelling ingredients like magnolia, tangerine, and blueberry. The result? It is a perfume that isn’t too rich for daytime wear or too light and sweet that it fades away after 10 minutes of wear.

As per Fenty Beauty themselves, the scent can be described as “Raw, sensual, spicy, and sweet, all at once.”

Lasting all day on the skin, Fenty Parfum’s notes of musk offer a warmth that emulates an extension of your natural scent rather than working as an add-on. Thanks to its subtle fruity notes, the smell boasts a freshness to ensure a more friendly and enticing whiff.

Described by Fenty as an “intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be”, it’s clear that if one came across RiRi and her new partner A$AP Rocky, those two would likely be spritzing this scent.

Style

Motors

Living

Business

Previous and Next Articles
Trending Articles
Style

Valentino Beauty Revives Vendetta with Dakota Johnson and Alexander Skarsgård in a Bold New Fragrance Chapter

Valentino Beauty has unveiled Vendetta, its first major fragrance franchise launch in six years, reintroducing an iconic name from the Maison’s archives. Fronted by Dakota Johnson and Alexander Skarsgård as the brand’s new global beauty ambassadors, the campaign explores intimacy, individuality and modern romance through two complementary fragrances. Launching globally on August 24, Vendetta signals […]

22nd July 2026
Food & Drink | Motors

Moët & Chandon Returns to the Formula 1 Belgian Grand Prix as Luxury, Heritage and Celebration Converge at SpaSummary

22nd July 2026
Style | Accessories

Tiffany & Co. Celebrates Self Love in New Campaign Starring Oscar Winner Mikey Madison

21st July 2026
Business | Motors

Lamborghini Brings Its Supercars to Apple Vision Pro With an Immersive Spatial Computing Experience

21st July 2026

REACH YOUR FULL POTENTIAL

Ready to elevate yourgame to new heights? Look no further!

By submitting your details below, you’ll gain exclusive access to the finest content in investment and lifestyle from KODARI Magazine. Whether you’re seeking insights into luxury living, expert investment insights, or the latest trends in high-end fashion and travel, we’ve got you covered.