From Runway to Essence: Bottega Veneta’s Fragrance Evolution Under Matthieu Blazy

Matthieu Blazy, the creative director of Bottega Veneta since 2021, is redefining the intersection of fashion and beauty with a playful yet sophisticated touch.

Source: Bottega Veneta

Known for his meticulous craftsmanship and innovative designs, Blazy’s vision has breathed new life into the iconic Italian brand, transforming it into a haven for those who believe fashion should be fun. With a unique ability to blend the extraordinary with the everyday, Blazy’s work captivates both critics and consumers alike.

His approach is evident in his recent collections, where he expertly mixes whimsical elements with high fashion. For instance, the Spring/Summer 2025 fashion show featured a delightful twist: beanbag chairs inspired by the iconic Zanotta Sacco, replacing traditional seating. This playful element, cleverly named “The Ark,” encouraged attendees to embrace a sense of camaraderie and exploration. Such creativity is not just a gimmick; it’s a core aspect of Blazy’s philosophy that permeates every facet of the brand, including its latest venture into the world of fragrance.

The Fragrance Collection: A New Chapter

In an exciting move, Bottega Veneta has launched its first fragrance collection under Blazy’s direction, unveiling five distinct scents that capture the essence of Venice, the brand’s namesake city. Each fragrance is designed to tell a story, drawing inspiration from the rich cultural tapestry and natural beauty of the Maritime Republic. Crafted from 100% natural essences sourced from various corners of the globe, the collection seeks to evoke memories and emotions, transporting the wearer to a place where elegance and nostalgia intertwine.

Source: Bottega Veneta

A Symphony of Scents

The fragrances in this new collection are as diverse as they are enchanting.

  • Sunstroke evokes the warmth of sun-kissed skin, combining the soothing notes of French angelica oil with the floral richness of Moroccan orange blossom. This scent captures the essence of a perfect summer day, wrapping the wearer in a comforting embrace of Mediterranean allure.
  • Acqua Sale pays homage to the sea, merging woody labdanum from Spain with the refreshing essence of Macedonian juniper oil. This fragrance creates a captivating olfactory experience that conjures the feeling of saltwater on the skin, transporting you to a serene beach where the waves gently kiss the shore.
  • Come With Me offers a fresh and elegant profile, where zesty Italian bergamot meets the powdery softness of French orris butter. This fragrance encapsulates the joy of spontaneous adventures, inviting the wearer to embark on a journey filled with light and sophistication.
  • Déjà Minuit captures the mystery of the night, intertwining the spiciness of Guatemalan cardamom with the floral notes of Madagascar geranium. This scent is perfect for those sultry evenings when a hint of intrigue and seduction lingers in the air.
  • Finally, Alchemie marries the exhilarating warmth of Brazilian pink pepper with the rich, earthy aroma of Somali myrrh. The result is a fragrance that exudes opulence, perfect for making a statement at any glamorous affair.

Each scent is a testament to Blazy’s dedication to storytelling through fragrance, representing not only the Maison’s heritage but also his own artistic journey and vision.

Source: Bottega Veneta

Artistry in Packaging

The attention to detail doesn’t stop at the fragrances themselves. The packaging is a veritable work of art, featuring handblown glass bottles that are as unique as the scents they contain. Each bottle is crafted to reflect the aesthetics of artisanal blown glass, showcasing fluid shapes and air bubbles that lend a sense of organic beauty. These “imperfections” become a hallmark of each bottle, ensuring that no two are alike.

Each fragrance rests on a base of Verde Saint Denis marble, which echoes the architectural beauty of Venice and mirrors the design elements seen in Bottega Veneta’s stores. This thoughtful design elevates the perfumes beyond mere products; they become objects of desire and admiration, meant to be showcased rather than hidden away.

With a price point of $450 per bottle, the collection is undeniably luxurious, inviting fragrance aficionados to indulge in something truly special. The combination of exquisite scents and stunning packaging ensures that these fragrances will be coveted additions to any discerning collector’s shelf.

A Timely Return

Bottega Veneta’s foray into the fragrance world is particularly noteworthy given that the brand paused its perfume production in 2021. This reemergence marks a new era for the Italian fashion house, one that embraces both heritage and modernity. Under Blazy’s leadership, the brand is not just reviving past glories but reinterpreting them for a contemporary audience.

As the fashion industry evolves, Bottega Veneta’s bold venture into the realm of scent demonstrates a commitment to creativity and innovation. With each fragrance crafted to resonate deeply with the wearer, Blazy’s collection is poised to become a staple in the luxury fragrance market.

Written by: Tripti Gupta

Published: 24th October 2024

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