Swiss skincare experts La Prairie have partnered with Heinemann Australia to develop ‘The Art of Luxury’, providing clients travelling through Sydney International Airport with a ‘world first’ skincare experience. It is proposed by the retailer to reflect ‘elegant minimalism’ and ‘Swiss aesthetic’ synonymous with the brand.
“We are bringing a unique immersive experience to Sydney Airport to allow guests to select either a luxury treatment in a private suite or an express service that can be performed on counter,” La Prairie Managing Director Australia and New Zealand, Rosi Fernandez, disclosed.
Founded in 1978, the premier skincare brand is acclaimed for its exclusive age-defying cellular complex, claiming to add years to your life. Their key rare ingredients include platinum, gold, white caviar, and caviar, providing your skin with the deluxe treatment.
Te skin brand offers opulent bespoke 30-minute skincare ceremony to inundate guests with a sense of tranquillity as well as pampered and hydrated skin prior to boarding their flight. The facials include a deep cleansing, facial massage, and application of La Prairie products.
Guests will be offered one of their exquisite treatments from the Platinum rare, Skin Caviar or White Caviar Collections, depending on their skin type and concerns.
This indulgent skincare experience in a private suite is followed by a 10-minute personalised consultation where an expert beauty advisor will recommend a luxury collection that is best suited for your skin.
La Prarie also offers guests complimentary counter services including 10-minute skincare and makeup applications:
- An ‘Instant Eye Revive’ will smooth, hydrate and brighten under your eyes with a signature eye massage.
- The ‘Skin Caviar’ hand and arm massage enable clients to unwind with a pampering hand and arm massage featuring La Prarie’s notorious Skin Caviar collection.
- The ‘Art of Perfection’ service selects and applies the perfect products claimed by La Prarie to ‘leave your skin glowing with renewed vitality’.
- The ‘Complexion Application’ allows patrons to indulge in the sublime textures and exquisite finishes in La Prairie’s ‘Skin Caviar Complexion Creations’.
“After much hard work and collaboration, we’re proud to continue our successful partnership with La Prairie. The space’s design, innovation, and customer experience are truly unique to the brand and we are excited to continuously elevate the travel retail experience at Heinemann Tax & Duty-Free, Sydney Airport”, Heimann Australia Managing Director mentions.
These decadent treatments can be reserved through the La Prairie website and are available to guests from April to September. If you’re looking for a lavish experience that enables you to unwind and have glowing skin before you board your flight, ‘The Art of Luxury’ is the destination for you.
By Sian McCaffery