As autumn casts its enchanting spell over Paris, the city is poised to host Art Basel Paris 2024, an eagerly anticipated celebration of contemporary art and cultural innovation. Running from October 16 to 20, this prestigious event, now in its third iteration, promises to captivate audiences with a fresh name, a prominent new sponsor, and a slate of exciting new venues and initiatives. This year, Italian fashion house Miu Miu is stepping into the limelight as the Public Program Official Partner, bringing a unique artistic vision to the forefront.
Art Basel Paris, previously known as Paris+ par Art Basel, has established itself as a crucial player in the global art scene. This year, the fair will take place at the stunning Grand Palais from October 18 to 20, with VIPpreviews on October 16 and 17. The event will feature 195 galleries, showcasing a diverse range of contemporary artworks from around the world. However, the fair’s true allure extends beyond its primary venue, with a series of off-site exhibitions and events transforming Paris into an expansive art gallery.
Among the highlights of this year’s Art Basel Paris is the highly anticipated collaboration between Miu Miu and Art Basel. Founded in 1993 by Miuccia Prada, who took over her family’s luxury fashion brand Prada in 1978, Miu Miu has become synonymous with avant-garde fashion and innovative artistic projects. For Art Basel Paris 2024, Miu Miu has partnered with Polish artist Goshka Macuga and Elvira Dyangani Ose, Director of the Museum of Contemporary Art in Barcelona (MACBA), to present a groundbreaking installation titled i
A Multisensory Journey
Set against the historic backdrop of the Palais d’Iéna, “Tales & Tellers” will draw inspiration from Miu Miu’s bi-annual film commission, “Women’s Tales.” This project has featured the works of renowned filmmakers such as Mati Diop, Miranda July, and Agnès Varda, each exploring themes of vanity and womanhood. The installation will also include footage from Miu Miu runway shows, highlighting time-based media works by artists like Sophia Al-Maria, Cécile B. Evans, and Geumhyung Jeong.
“Tales & Tellers” promises a multisensory journey that seamlessly integrates narrative, performance, and visual art. Inside the Palais d’Iéna, visitors will encounter live performers embodying characters and stories that echo Miu Miu’s vision of femininity and transformation. This installation not only celebrates the brand’s commitment to exploring the complexities of modern womanhood but also creates a dynamic dialogue between fashion, art, and historical context.
Bridging Art & Fashion
Clément Delépine, Director of Art Basel Paris, has emphasized the significance of this partnership, noting that it represents a pivotal moment in the fair’s evolution. “This collaboration underscores Art Basel Paris’s role in bridging creative industries and fostering meaningful exchanges,” he explains. Delépine’s sentiment reflects the fair’s broader mission to blend art with other creative domains, creating a richer and more inclusive cultural experience.
This year’s fair will also introduce several new features and venues, enhancing its already impressive scope. Five new satellite locations, including the Domaine national du Palais-Royal and the Petit Palais, will host additional exhibitions. A new sector called Premise will showcase works created before 1900, while the Oh La La! initiative will explore themes of love, eroticism, Surrealism, and Queer identity.
The Art Basel Shop Returns
The Art Basel Shop, curated by Sarah Andelman, will return with a selection of lifestyle products, including items inspired by the artist collective Claire Fontaine. This addition promises to offer a unique shopping experience, aligning with the fair’s commitment to celebrating artistic creativity in all its forms.
A Must-See Cultural Experience
As Paris transforms into a vibrant canvas for contemporary art this October, Miu Miu’s installation at the Palais d’Iéna is set to be a highlight. “Tales & Tellers” embodies a unique convergence of fashion, art, and performance, reflecting Miu Miu’s dedication to exploring and celebrating the evolving landscape of femininity.
For art enthusiasts and fashion aficionados, Art Basel Paris 2024 offers an unparalleled cultural experience. Don’t miss the chance to witness Miu Miu’s captivating “Tales & Tellers” installation and immerse yourself in the dynamic world of contemporary art and fashion this October.