Anthony Vaccarello brings a sensual, travel marked vision of winter dressing to life in a campaign photographed by Drew Vickers.
In the landscape of luxury fashion, winter campaigns often lean toward monochrome minimalism, urban coldness and silhouettes wrapped in austerity. Saint Laurent, however, chooses a different rhythm for its Winter 2025 campaign, stepping beyond the familiar chill of the season into something warmer, richer and infinitely more seductive. Photographed by Drew Vickers and guided by the creative direction of Anthony Vaccarello, the campaign unfolds in a series of vibrant images set against an exotic backdrop inspired by distant heat and romantic wanderings.
This is not a winter story about frost. It is a winter story about desire.
Featuring models Ajus Samuel, Libby Taverner, Lota Blaskovic and Noor Khan, the campaign embraces a narrative of travel and sensuality. The atmosphere is cinematic and culturally textured, laced with glamour drawn from faraway landscapes and the Maison’s unmistakable French elegance. Winter, in the Saint Laurent universe, becomes a season of colour and warmth, shaped not by temperature but by attitude.
A New Winter Landscape
Saint Laurent’s Winter 2025 universe is set not in icy Paris streets or stark studios, but in an environment that evokes the mystery of a Moroccan residence. It is a departure that feels both surprising and inevitable. Anthony Vaccarello has long explored the tension between the familiar codes of Parisian chic and the allure of global culture. Here, that relationship blossoms fully.
The visuals present a world that seems to exist outside of time. Rich textiles, sun soaked walls, carved arches and shadowed corridors form a stage where clothes become part of a larger story. Winter attire is set against the heat of desert light, creating a contrast that is both arresting and poetic. The tension between seasonal expectation and environmental warmth allows the clothing to breathe in new ways. Coats take on sculptural weight. Knitwear softens into fluidity. Leather becomes a shield not from cold but from desire.
This campaign asks its viewer to reconsider what winter can look like. It does not retreat from the season. Instead, it reimagines it.
The Wardrobe of Wanderers
Winter 2025 under Saint Laurent is a season built around structure, sensuality and layered storytelling. Vaccarello offers an array of pieces that carry his unmistakable signature: sharp tailoring, elongated silhouettes and coats that command presence. Yet there is softness too, a desert born ease that balances the collection’s architectural lines.
Long coats drape elegantly across the models’ frames. Tailored jackets emphasise precision and vertical strength. Knitwear appears in refined forms, textured yet minimal, offering warmth through intimacy rather than bulk. The silhouettes are tall, narrow and sculpted, honouring the house’s heritage of slender grace.
Colour plays a central role. Instead of the bleak greys and blacks that often dominate winter, the palette moves into earthy tones and jewel inspired hues. Deep amber, warm terracotta, touches of emerald and ruby create a visual warmth that mirrors the exotic setting. Even the shadows feel rich.
The clothing becomes an extension of place. The textures evoke travel, memory and movement. There is a feeling that each garment has already lived a life, or is about to.
Cinematic Sensuality
Drew Vickers captures the models not as posed figures but as characters in an unfolding story. His camera favours stillness charged with emotion. The images feel like paused moments from a film in which the plot is never revealed but deeply felt.
The composition is intimate. A hand resting on a textured wall. A silhouette framed by an archway. A gaze directed away from the viewer, as though searching for something beyond the frame. The models move through the setting not as visitors but as inhabitants, entirely absorbed into the architecture.
This cinematic mood is one of the campaign’s most compelling qualities. It elevates the clothing by placing it within an emotional and cultural context. The garments are not simply worn. They are lived in.
The World of Saint Laurent Accessories
The campaign’s accessories reflect the house’s ongoing devotion to sculptural clarity. Bags appear in rich leathers, their silhouettes crisp and distinct. Sunglasses introduce a sense of modern rebellion, with angular lines and tinted lenses that enhance the desert born intensity of each frame. Small leather goods, gloves and hats extend the vocabulary of the season.
These pieces do not distract from the clothing. They complete it. Vaccarello’s approach to accessories maintains purity of shape and purpose. The bags are crafted to sit seamlessly against tailored coats. Jewellery is minimal but bold. Each item feels like an essential chapter in the narrative.
Saint Laurent understands the power of accessories not as embellishment but as architecture. They frame the wearer and sharpen the collection’s visual language.
Models Who Move with the Story
Ajus Samuel, Libby Taverner, Lota Blaskovic and Noor Khan form an ensemble cast that bridges continents, cultures and moods. Their diversity of presence adds dimension to the campaign, allowing the story to unfold through multiple perspectives.
Their expressions are subtle, contemplative and deliberate. They appear at home in the world Vaccarello and Vickers have crafted, neither overpowering the setting nor becoming absorbed by it. Instead they form a harmonic relationship with the space, each image revealing a different facet of the Saint Laurent woman. In their stillness there is strength. In their elegance there is defiance.
This balance is essential to Saint Laurent. The Maison does not dress mannequins. It dresses characters. And each character shapes the story in unexpected ways.
A Dialogue Between Worlds
What makes the Winter 2025 campaign truly compelling is its interplay between Parisian heritage and global influence. Saint Laurent has always been a brand that embraces travel, sensuality and cultural curiosity. Anthony Vaccarello revitalises that spirit here, connecting the sharp lines of French tailoring with the warmth and depth of an exotic landscape.
It is a conversation between worlds: the discipline of haute couture and the freedom of nomadic elegance. The result is a season that feels expansive, worldly and cinematic. It reflects a modern woman who moves with confidence across borders, seasons and identities.
Winter becomes an opportunity for transformation. The collection does not anchor itself in cold weather alone. It expands, breathes and evolves. It becomes a narrative of wanderers, dreamers and seekers.
A New Chapter for Winter
Saint Laurent’s Winter 2025 campaign offers more than imagery. It offers a point of view. It reminds us that fashion does not need to follow the expected seasons. It can invent its own rhythms, forms and climates. It can evoke emotion through contrast, storytelling and cultural resonance.
Vaccarello’s vision feels both grounded and escapist. It celebrates craftsmanship and sensuality. It redefines winter not as a limitation but as a canvas for expression.
In a world where campaigns are often formulaic, this one feels deeply alive. It is romantic but not nostalgic. It is bold but not loud. It is worldly yet unmistakably Saint Laurent.
Winter, seen through this lens, becomes a season of wanderlust. A season of heat. A season of elegance that carries its own light.
Written by: Linh Giang Nguyen
Published on: 1st December 2025