The fabulous creation of the premiére édition originale watch by Chanel is a design that is strong and unique and would become an eternal reference, more than just launching a single collection, as said by former artistic director of Chanel, Jacques Helleu. The watch is a reissue of the 1st Chanel watch which is worn like a jewellery piece.
This design draws inspiration from the iconic codes of the House, reminiscent of the Chanel N°5 fragrance bottle. The flexible chain bracelet intertwined with leather pays homage to the timeless CHANEL handbag chains. The design emphasizes the essence of freedom and audacity inherent to CHANEL. In 1987, guided by the creative direction of Jacques Helleu, the House debuted its inaugural timepiece, the Première. This iconic design is revisited by the Chanel Watch Creation Studio as the Première Édition Originale.
The beautifully crafted Chanel Premiére édition originale watch is characterized by its clean lines and elegant details, embodying a timeless style. The flexible chain bracelet, intertwined leather with the steel chain being coated with 18K yellow gold, gracefully wraps around the wrist and secures with a clasp delicately engraved with the word “CHANEL.” The watch is Steel coated with yellow gold (0.1 micron), black leather with a black-lacquered dial with golden hands and calfskin material. In saying this, it is also created with an 18K yellow gold onyx cabochon crown and an emerald-cut bevelled crystal. If this wasn’t enough, the watch has a high-precision quartz movement with 30m water resistance and a steel case coated with 18K yellow gold (0.1 micron).
The watch blends two iconic colors of the House – black and gold – this creation pays homage to Gabrielle Chanel’s affection for the shimmering allure of baroque, Byzantine, and Venetian treasures represented by gold and Intense black which is employed to emphasize the design.
Each watchmaking design is assembled and developed at the Switzerland CHANEL Manufacture where cutting-edge technology meets traditional savoir-faire. From the initial sketches to the ultimate quality inspections, crafting a new CHANEL timepiece necessitates the close collaboration of numerous complementary crafts, all unified by a shared drive and purpose. A profound exchange unfolds between the Creation Studio in Paris and the master watchmakers in Switzerland.
Creation defines allure and style in Chanel’s design process. The design begins with a technical drawing. The artistic drawing meticulously delineates every feature of the new timepiece. Next comes the design. Once a 3D model is crafted, the design department transforms the creative vision into a comprehensive file The last and final step is the beautifully crafted prototype. The technical teams proceed to manufacture a prototype, serving as the initial embodiment of the design.
Jennie, the dynamic force behind BLACKPINK and an exceptional ambassador for CHANEL, stars as the face of the Première Édition Originale watch campaign, joined by her co-star from “The Idol,” Lily Rose-Depp.
The design process of the premiére édition originale watch by Chanel was beautifully hand crafted which holds meaning and inspiration from the very first creation.