The PGA tour and LPGA have taken this year’s tournament to a new level of luxury after announcing their partnership with international luggage brand TUMI. The collaboration marks TUMI’s continued commitment to global sports, having previously worked with the Premier League’s Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association. Now entering the world of golf as the Official Luggage of the PGA and LPGA tour, the brand has emphasised its desire to celebrate athleticism by providing luggage that meets the needs of both competitive and leisurely players by embodying the essence of the sport and its accompanying lifestyle.
Founded in 1975, TUMI has been responsible for creating deluxe business, travel, and performance essentials for almost 50 years. Throughout this time, TUMI has become synonymous with flawless functionality and luxury travel, with their Alpha and Voyageur collections becoming iconic world-class travel pieces. In all of its luggage designs, the brand has carefully crafted innovative and inspiring products that meet the needs of its consumers.
This dedication to their community reflects the values of TUMI’s partners, PGA and LPGA. Both golfing associations utilise their extensive network of tournaments and athletes to engage their worldwide audience, creating an interconnected network between players, fans, and partners. In particular, the LPGA has devoted its organisation to nurturing the community of women in golf. Founded by 13 pioneering female founders, the LPGA has grown to represent more than 60 countries, making it the longest-standing professional women’s sports organisation. In addition to its various professional tours, the LPGA offers junior golf initiatives, teaching accreditations and an Amateurs division tournament to inspire and advance opportunities for girls and women, both on and off the golf course.
The commissioner for the LPGA, Mollie Marcoux Samaan, expressed her enthusiasm for partnering with TUMI this year, saying, “We are thrilled to welcome this exciting partnership with TUMI as the official luggage of the LPGA and the PGA TOUR. This partnership not only signifies our shared commitment to excellence but also underscores our collective dedication to empowering women in sports around the world.”
Accompanying its partnership with these prestigious golf organisations, TUMI has launched its first full-range golf collection to feature at this year’s tournaments. The TUMI x PGA collection features an array of golf bags designed to enhance the gaming experience. These bags incorporate game-enhancing features, including soft-touch padding, USB-C charging ports, cooler pockets, and personalised monogram patches. The collection also includes matching duffel bags and accessories, such as divot tools, tee and ball pouches, and club covers. Each piece in the collection is engineered with the rigours of professional golf in mind, ensuring the highest technical detail to aid users both on and off the course.
The headline items, the golf bags, range from $795 to $1,595, while additional bags and accessories are priced between $125 and $650. Golf enthusiasts experienced their first glimpse of these premium products last week at the PGA Show in Florida. Here, TUMI hosted an interactive booth with features like product previews, influencer appearances and on-site programming for fans to enjoy.
TUMI’s collaboration with the PGA TOUR and LPGA reinforces the brand’s position as a global leader in travel and lifestyle but as a frontrunner for luxury sports partnerships. As the “Official Luggage” of the PGA and LPGA, TUMI is poised to elevate the golfing experience for enthusiasts and professionals alike. Meanwhile, the debut of the TUMI x PGA collection showcases the brand’s commitment to excellence, innovation, and personalised experiences. Moving forward, this partnership will unite the worlds of luxury travel and golf in a seamless fusion, making every journey, on and off the course, a testament to style, performance, and dedication to the sport.