Van Cleef & Arpels, the esteemed French jewellery house known for its poetic craftsmanship and timeless elegance, has made significant waves in 2025 with several exciting releases and global exhibitions. Continuing its legacy of storytelling through precious stones and intricate designs, the brand has seamlessly merged its heritage with modern creativity this year.
A Blooming Tribute: Fleurs d’Hawaï Collection
In July 2025, the brand unveiled its stunning Fleurs d’Hawaï high jewellery collection in a picturesque setting at Dumfries House in Scotland. This new range takes inspiration from the natural world, reimagining exotic flowers using radiant gemstones such as amethyst, citrine, peridot, and aquamarine. Drawing a connection to a historic floral collection released in the 1930s, these new creations pay homage to both the past and the beauty of nature.
As part of the launch, the estate’s rose garden was renamed “The Van Cleef & Arpels Rose Garden,” celebrating the brand’s partnership with The King’s Foundation. The event was not only a showcase of jewellery excellence but also a celebration of the luxurious brand’s growing commitment to environmental and artistic education.
A Nautical Fantasy: Treasure Island Collection
Earlier in the year, Van Cleef & Arpels introduced a dazzling new high-jewellery line titled Treasure Island, inspired by Robert Louis Stevenson’s beloved adventure novel. With over a hundred unique pieces, the collection brings to life an imaginative world filled with nautical motifs, exotic flora, and hidden treasures. Standout designs include gemstone-encrusted turtles, palm-tree earrings, and brooches shaped like sailing ships—each crafted with the brand’s signature attention to detail.
The line also showcases the use of the famous “Mystery Set” technique, where stones appear to float with no visible settings. This technical mastery enhances the dreamlike quality of the pieces, highlighting the house’s long-standing dedication to innovation.
Poetic Timekeeping: Watches & Wonders 2025
At the 2025 Watches & Wonders fair, Van Cleef & Arpels brought its distinctive romantic flair to the world of horology. The maison expanded its iconic Pont des Amoureux watch collection with new editions representing different times of the day—dawn, noon, dusk, and night—each illustrating a love story through hand-painted enamel and animated figures.
One of the highlights was the Lady Arpels Bal des Amoureux Automaton, a unique timepiece that showcases a dancing couple in a Parisian ballroom. This watch, which took years to develop, merges fine watchmaking with the charm of mechanical animation, reinforcing Van Cleef’s reputation for blending emotion and precision in its timepieces.
Immersive Experiences and Global Growth
Beyond its jewellery collections, Van Cleef & Arpels has also focused on cultural initiatives and retail expansion in 2025. A new exhibition titled Ode to Nature was launched at the brand’s historic boutique on Place Vendôme in Paris, offering visitors an immersive look into how the natural world continues to inspire the brand’s creations.
In addition, the house collaborated with artist Arthur Hoffner to produce whimsical installations inspired by its Perlée collection. These artful displays, shown across Southeast Asia, offered playful interpretations of the brand’s signature beaded designs.
Retail-wise, Van Cleef & Arpels opened new boutiques in Florence and Zurich and launched a seasonal pop-up in Capri, strengthening its presence in key luxury markets.
A Flourishing Legacy
Founded in 1896, Van Cleef & Arpels continues to uphold its tradition of combining fine craftsmanship with emotional storytelling. Under the leadership of CEO Catherine Rénier, the brand has seen solid growth in 2025, with strong sales reported across its jewellery lines.
With collections that echo dreams and watches that narrate love stories, Van Cleef & Arpels remains not just a jewellery house, but a curator of timeless beauty and emotion. This year, it has once again proved why it stands as a pillar of elegance in the world of high fashion and fine jewellery.
Written by: Christine Daoud
Published: 24th July 2025