Viva Energy: Essential Fuel Supplier with Strong Infrastructure and Long-Term Growth Potential

Viva Energy Group services the energy needs of customers in the aviation, marine, transport, resources, defence, road construction, agriculture and manufacturing industries. The Group’s infrastructure assets store and supply 25 percent of Australia’s fuel needs.

  • Viva Energy owns the Geelong Refinery, one of Australia’s two petroleum refineries.
  • The Refinery supplies 10 percent of Australia’s fuel and 50 percent of Victoria’s fuel demand.
  • Viva Energy operates a fuel and convenience network of 1,345 Shell and Liberty service stations.
  • The Group’s international import, storage and distribution infrastructure supply 25 percent of Australia’s fuel needs.
  • Australia relies on liquid fuels for more than half of its final energy demand.
  • The Group’s expanding fuel and convenience outlets and strategic infrastructure should deliver consistent shareholder value accretion over the long term.


Viva Energy Group Limited (Viva Energy, the Group, ASX: VEA), has operated in Australia for over 120 years and was formerly known as Shell’s Australian downstream business, which was part of the Shell Group. Today with 1,345 Shell and Liberty service stations across Australia, and a network of pipelines and fuel import terminals, Viva Energy infrastructure stores and supplies a quarter of Australia’s liquid fuel requirements.

The Group’s convenience and fuel network employs 14,000 people, making it one of the top 20 private sector employers nationwide. The convenience and fuel network is the largest in Australia, and includes the Shell, Coles Express, Reddy Express, Liberty, Westside, On The Run (OTR) and Smoke Mart (Gift Box) brands. It also owns and operates the strategically located Geelong Refinery in Victoria.

Essential infrastructure providing energy security for Australia

Viva Energy owns and operates key infrastructure critical to Australia’s energy security, including the Geelong Refinery, the nation’s largest. This refinery processes imported crude oil, meeting over 10% of Australia’s total fuel needs and 50% of Victoria’s demand. It is the only Australian producer of bitumen, Avgas for regional aircraft, solvents for mining and chemicals, polypropylene for banknotes, and military-grade fuel.

The Group’s international import, storage and distribution infrastructure services the energy needs of customers in the aviation, marine, transport, resources, defence, road construction, agriculture and manufacturing industries, as well as wholesalers. This makes these infrastructure assets of national strategic significance because they store, carry and supply 25 percent of Australia’s fuel needs.

Viva Energy provides storage capacity of more than 1,100 million litres of oil and fuel at its depots and terminals, as well as owning the major pipelines servicing Melbourne and Sydney markets. It also has an operating presence at more than 50 airports and airfields across the country.

Australia’s Fuel Security Package

The number of petroleum refineries in Australia has reduced from six in 2011 to just two today. Australia’s two remaining crude oil refineries are the Ampol Lytton Refinery in Brisbane and the Viva Energy Refinery in Geelong. Intense competition from Asian refinery imports has significantly reduced refining margins in Australia, and the COVID-19 pandemic in 2020 resulted in demand destruction for fuel and therefore refining volume.

In response to these market conditions, Viva Energy worked with the Commonwealth government to develop the Fuel Security Package in 2021. The Fuel Security Package seeks to protect consumers and the Australian economy more broadly from supply disruptions. The Package provides support for national fuel security including a minimum stockholding obligation, and capital grants toward upgrading the Geelong Refinery to produce ultra-low sulphur gasoline and build additional diesel storage capacity. The Package extends to Viva Energy entering into a strategic partnership with the Department of Defence to supply aviation, marine and ground fuel to the Australian Defence Force, both locally and internationally.

The Fuel Security Package is designed to mitigate some of the downside risk to refining margins and provides payments to Viva Energy when margins fall below the long-term break-even level of Geelong’s operations. Viva Energy has committed to the existing package through to June 2027.

Future growth

Australia relies on liquid fuels for more than half of its final energy demand. While the use of alternative fuels and new vehicle technology is increasing, traditional liquid fuels are likely to play an important role in Australia’s energy mix, at least over the coming decade.

In this context, Viva Energy is a critical player in Australia’s energy needs because

80 percent of Australian fuel requirements are imported. This is likely to remain the case well into the next decade because locally refined fuel is essential to Australian transport as we work through the energy transition.

In the short and medium term, the broadening of Viva Energy’s convenience offers, and the integration of quick service restaurants and electric vehicle recharging facilities, should present consistent growth opportunities in its fast-growing retail segment.

The combined impact of these medium and long-term drivers should support consistent shareholder value accretion in the period ahead.

A Portrait photo of Michael Kodari, the guest author of this article. Michael Kodari is a globally recognised investor, philanthropist, and leading financial markets expert

Guest Author

Michael Kodari

Michael Kodari is a globally recognised investor, philanthropist, and leading financial markets expert, renowned for his exceptional performance. With a strong foundation in financial markets, Michael has advised leading financial institutions and governments.

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