Bowmore Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail.
The launch signifies the coming together of Bowmore’s GTR whiskies with the design team at Aston Martin to create a striking bottle and pack design, giving the existing range a stylish and eye-catching new look.
Part of an annually released collection, Aston Martin’s design experts showcased the distinctive character of the existing Bowmore 10, 15 and 18-Year-Old single malts. It paid homage to iconic cars from the prestigious brand’s history.
The Bowmore 10 Years Old is paired with the game-changing Aston Martin factory car, the LM10, which first raced at Le Mans in 1932. These two creations clearly express a bold and confident style encapsulate exceptional technical prowess as the whisky boldly fuses spice with signature smoke flavours.
Inspired by the iconic Aston Martin Atom, the beautifully refined Bowmore 15 Years Old captures a definitive moment in time and pays homage to the craftsmen’s creative flair and passion. The whisky crafted from an exquisite first fill bourbon casks and hogsheads reveals a refreshingly uplifting and stylish character.
Performance and exceptional attention to detail unite the Aston Martin DB Mk III and Bowmore 18 Years Old. The high performing single malt is rare and dignified from the finest Oloroso and Pedro Ximénez casks.
Manuel Gonzalez, Brand Director for Global Travel Retail, said: “Our partnership with Aston Martin is a further example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions. The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities.”
David Turner, Bowmore distillery manager, said: “These limited-edition releases not only celebrate our partnership but also give some of our beautiful whiskies a whole new look which I know will excite Bowmore fans and collectors around the world.
“By bringing together our skills and passions, we are inviting drinkers to explore our stunning and exclusive GTR collection whilst also showcasing how our shared commitment to heritage and craftsmanship can truly come to life.”
Cathal Loughnane, head of partnerships of Aston Martin Lagonda, said: “It has been fascinating to study the unique characteristics of each of these whiskies and align them with some great cars from our past.”Every Aston Martin has its own character and that is something we pay a great deal of attention to in the design process. This has been a new challenge for us and it is one we have enjoyed immensely.”
The first range from the Designed By Aston Martin series exclusive to Global Travel Retail goes on sale from August 2021. The Bowmore 10 Years Old is available for $59 RRP, the Bowmore 15 Years Old is available for $80 RRP and the Bowmore 18 Years Old is available for $121 RRP.
The limited-edition bottle and packaging design will be available in Duty Free worldwide, with activations in key airport locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.