Australia-based luxury furniture company James Said has a sole mission: to “create beautiful”. Influenced by a ‘Hollywood Regency’ aesthetic, the design of the creations fit well in luxe Australian homes to add the ‘je ne sais quoi’ factor that everybody craves. Alluring home furniture is just the beginning of James Said.
The company strongly values “luxury, glamour, craftsmanship and timelessness”. From outdoor furnishings to hand-selected indoor pieces, James Said will not disappoint with the array of styles to choose from. On the website, you can ‘shop the rooms’ while you watch their portfolio of videos that contain different looks; there’s ‘Chelsea Loft’, ‘Country Club’, ‘Sophisticated Savoy’ and many more. It’s always important for any business, especially those that are creative, to offer more than one style. Although James Said has a ‘Hollywood Regency’ influence, there are styles within the style to choose from while still embodying their luxury brand and concept.
With a whopping 53,700 followers on Instagram, their page is a wonderful reflection of who they are as a business. The carefully-constructed posts receive a high number of likes and the comments are filled with praise and appreciation.
James Said has held a number of elite industry events to celebrate the launch of Greg Natale’s book The Patterned Interior, as well as a classy champagne breakfast featuring all of their beautiful accessories, including their range of scented candles. James Said’s events are always full of life, character, and poise. Having events creates a more personal connection with clients and buyers, as well as flaunting a vibe that the business is fun and outgoing, which is something James Said hasn’t failed. The Patterned Interior book is a hardcover coffee table style of book – something as elegant and impressive as a copy of Vogue – and focuses on “the juxtaposition of graphics and patterns within each space”. The book is the paper version of what James Said represents itself as: a modern and high-end style furniture company.
James Said’s furniture has also been featured in a range of luxury magazines, including Vogue Living, Marie Claire, Instyle, Belle; the list never ends. Not only that, it has a high number of issues for each of these print publications that have featured James Said’s products. It’s no secret that James Said holds a very elite range of furniture that people from all over the nation desire, and the media feel the same way as we do. The exhibition of James Said’s collections in the media is consistently represented as a luxe brand with a lot of personality.
There are some recently added products; Arcadia Roche velvet stools in both dark grey and dark green, a ritz light mint porcelain jar, a creel antique silver wall lamp and axel ceiling lamps in both bronze and brass. These new products replicate the same representation of all James Said furniture: highly sophisticated while still elegantly simple at the same time.
Luxury doesn’t own one style; the list is endless. You can browse their collection on the James Said website.
By Claudia Siron