This year’s Milan Fashion Week is running from September 19th to 25th and anticipated to be a busy week with a schedule of 176 appointments ranging between physical and digital fashion shows, presentations and exclusive events.
The sought-after week long event includes a series of hotly anticipated debuts, such as Sabato De Sarno at Gucci, Tom Ford’s first collection by newly appointed creative director Peter Hawkings and Simone Bellotti’s seminal collection for Bally. The Attico will also present its first runway event that sees Aigner return to the schedule.
Throughout the week, there are also several presentation debuts where attendees will witness Fiorucci unveil its new direction under Francesca Murri; Jacob Cohen will present its first main womenswear collection by American designer Matthew Adams Dolan and Fabiana Filippi enters its new chapter under its first creative director Lucia De Vito. With several debuts, this year’s iconic event in the fashion worlds calendar, is set to showcase a range of new talent and create memorable moments.
The inaugural day will begin with a charity event dubbed ‘Breast Cancer Fashion Show’, with participating brands including Act N.1, Andreadamo, Cormio, Magliano and Marco Rambaldi, among many others. Next up will be the Milano Moda Graduate talent scouting competition, the private launch of the ‘Armani/Fiori’ book and the award ceremony of ‘Maestri d’Eccellenza’, the project dedicated to local artisans launched at the beginning of 2023 by Fendi and its parent LVMH Moet Hennessy Louis Vuitton. Reportedly, Calzedonia will stage a fashion event in the evening.
September 20th is the official start date of the iconic fashion week in Milan. Those fortunate enough to secure tickets for the first day will see the likes of Antonio Marras, who will trade its typical NonostanteMarras show venue and instead take fashion spectators on a longer commute with a location in Via Mecenate.
Day one of the luxury fashion event will also see iconic brands such as Fendi, Roberto Cavalli and Etro showcase their collections, with Diesel closing the first day’s schedule. The denim fashion house is again opting for an open-to-the-public format. Simultaneously, Moncler will host a party at Portrait Milano to celebrate the launch of the Moncler x Pharrell Williams collection, while at the Societa del Giardino venue, Max Mara will mark the 10th anniversary of its iconic teddy coat.
Other brands celebrating milestones at Milan’s fashion week include Moschino’s 40th-anniversary runway show and a Dsquared2 cocktail event honouring ten years of its Ceresio 7 location. Walter Chiapponi will also be unveiling his last collection for Tod’s on September 22nd.
The final day will spotlight digital shows, with the Afro Fashion Association showcasing the women’s collection of a selection of Black, Indigenous and people of colour designers at luxury retailer Modes with the support of Vogue Italia.
The local municipality estimates that the fashion event will generate over 80 million euros in sales across eateries, transportation, hotels and other services in the city, exceeding the 70 million euros sales produced by the event in February. This optimistic forecast for Milan’s economy is further encouraged by a record number of visitors who registered in July to attend the hotly anticipated fashion week.
Milan is the international hotspot for glamour, high fashion and exemplifies the Italian concept ‘La Dolce Vita’. Therefore, Milan’s Fashion Week is not one to be missed.