In luxury watchmaking, Patek Philippe is a beacon of tradition and innovation. The recent announcement of the Cubitus collection marks a watershed moment for the Swiss Maison, representing its first new range in 25 years. Since the launch of the Twenty~4 back in 1999, Patek Philippe has not unveiled a collection of this magnitude, and the watch industry is abuzz with excitement.

A Legacy of Innovation

Patek Philippe’s impact on haute horlogerie is profound. As part of the esteemed “Holy Trinity” alongside Audemars Piguet and Vacheron Constantin, Patek Philippe has consistently set the standard for craftsmanship and innovation. Notably, in 1941, the Maison introduced the reference 1526, the world’s first serially produced perpetual calendar wristwatch. This was followed by the reference 1518, which combined a perpetual calendar with a chronograph—an achievement that took the watch industry decades to replicate. This commitment to excellence is evident in Patek Philippe’s long-term planning. The company’s movement designs are set until 2039, demonstrating foresight rarely seen in the industry. The introduction of the Cubitus collection has been meticulously planned, reflecting the brand’s dedication to thoughtful innovation.

Strategic Production Decisions

Thierry Stern, the president of Patek Philippe, has made it clear that the company is not simply chasing profit amidst rising demand. Maintaining production at approximately 73,000 pieces per year is a strategic decision that underscores Patek Philippe’s commitment to quality over quantity. To accommodate the new Cubitus collection, production from other lines will be reduced, highlighting the significance of this launch. Stern acknowledges the inherent risks in introducing a new model. “We are Patek Philippe,” he states. “We need to move. If I’m not doing it, who’s going to do it? We need to take a risk.” The history of the Aquanaut, which debuted in 1997 and initially struggled to find its market, serves as a reminder that groundbreaking designs often take time to gain traction.

Dimensions and Comfort

The Cubitus models sport a 45-mm case diameter, which may seem substantial in an era favouring smaller, vintage-inspired pieces. However, the watch’s comfortable wearability is enhanced by its slender profile and carefully considered dimensions. While the case diameter is a notable feature, the overall lug-to-lug length and case depth play crucial roles in how the watch fits on the wrist. Early impressions indicate that the Cubitus feels balanced and comfortable, even for those accustomed to smaller timepieces. Another interesting aspect of the Cubitus is its water resistance rating. At 30 meters, it may seem modest compared to competitors, but Patek Philippe argues that this is sufficient for everyday activities. The design philosophy here focuses on practicality, ensuring the watch can withstand common situations while maintaining its elegance.

Looking Ahead

As Patek Philippe prepares to launch the Cubitus collection, anticipation builds. The introduction of these new models not only revitalizes the brand’s offerings but also reinforces its status as a leader in haute horlogerie. With an eye on the future and a commitment to quality, Patek Philippe is poised to continue its legacy for generations to come. Expect all three models to be available for order soon, heralding a new era for both the brand and its exclusive clientele.

Written by: Brianna Bruns

Published: Monday, 21 October 2024