Porsche has agreed to sell its equity stakes in Bugatti Rimac and Rimac Group to an international consortium led by New York investment firm HOF Capital. The transaction marks a significant shift in the luxury automotive landscape, positioning Rimac Group for greater independence while reinforcing Porsche’s focus on its core business strategy. With BlueFive Capital and a network of institutional investors joining the partnership, the next era of Bugatti and Rimac promises a renewed emphasis on innovation, exclusivity, and long term growth.

Porsche Reshapes Its Strategic Priorities

Porsche officially announced on April 24 that it has signed agreements to divest its holdings in both Bugatti Rimac and Rimac Group to a consortium led by HOF Capital. The transaction remains subject to customary regulatory approvals and is expected to be completed before the end of 2026.

The move signals a decisive strategic shift for the German automaker as it sharpens its focus on core operations and future mobility initiatives. Porsche currently owns a 45 percent minority stake in Bugatti Rimac, while Rimac Group holds the remaining 55 percent. In addition, Porsche also maintains a 20.6 percent stake in Rimac Group itself. Under the newly announced agreement, Porsche will fully exit both investments.

The acquisition consortium includes HOF Capital as lead investor, alongside BlueFive Capital as its largest financial backer and a group of institutional investors from across the United States and Europe. Once finalized, Rimac Group is expected to assume greater control of Bugatti Rimac while entering a strategic partnership with HOF Capital and BlueFive Capital to support future expansion. Financial terms of the transaction have not been disclosed.

The Evolution of Bugatti Rimac

The creation of Bugatti Rimac in 2021 marked one of the most closely watched partnerships in the modern automotive industry. The joint venture brought together the century old prestige of Bugatti with Rimac’s advanced electric hypercar technology and engineering expertise.

At the time, the partnership represented a bold vision for the future of high performance luxury vehicles. Bugatti, long associated with handcrafted engineering excellence and extreme performance, gained access to Rimac’s next generation electric architecture and innovation pipeline. Rimac, meanwhile, inherited stewardship of one of the most revered names in automotive history.

The collaboration rapidly became a symbol of how legacy luxury brands and emerging technology companies could coexist successfully within a rapidly evolving industry. Now, five years later, the relationship is entering a new phase.

Porsche Reflects on the Partnership

Dr. Michael Leiters, CEO of Porsche AG, emphasized the success of the collaboration and Porsche’s role in helping establish Rimac as a major force in automotive technology.

“In setting up the joint venture Bugatti Rimac together with Rimac Group, we successfully laid the foundation for Bugatti’s future,” Leiters said.

“And as an early stage investor of Rimac Group, Porsche made a significant contribution to developing Rimac Technology into an established Tier 1 automotive technology company. He added that the decision to exit the investment reflects Porsche’s intention to concentrate more directly on its own business priorities moving forward.

“Now, with the sale of our stake, we demonstrate that we will focus Porsche on the core business,” he said. Leiters also expressed appreciation for Mate Rimac and the wider team, describing the collaboration over recent years as constructive and built on mutual trust.

Mate Rimac Looks Toward the Future

For Mate Rimac, founder of Rimac Group and CEO of Bugatti Rimac, the transaction represents both continuity and transformation.

“Porsche has been a crucial partner, and we are deeply grateful for their role in establishing Bugatti Rimac,” Rimac said.

“With the strong foundations their support has provided, we now have a structure that allows us to execute even faster on our long term vision.”

Rimac has become one of the automotive world’s most closely watched entrepreneurs, earning global recognition for pushing electric performance technology into unprecedented territory. Under his leadership, Rimac evolved from a startup operation into one of the industry’s most influential engineering and hypercar companies.

Following completion of the transaction, HOF Capital is expected to become the largest shareholder in Rimac Group alongside Mate Rimac himself, creating a new ownership structure designed to accelerate growth while preserving the identity of both Bugatti and Rimac.

A New Era of Luxury Investment

For HOF Capital and BlueFive Capital, the acquisition extends beyond financial opportunity. Both firms framed the investment as a commitment to preserving and evolving one of the world’s most iconic automotive brands. Hisham Elhaddad, Co Founder and Managing Partner of HOF Capital, described Bugatti as a rare combination of heritage and innovation.

“For over a century, Bugatti has stood apart as a brand where heritage and innovation coexist at the highest level,” he said.

“We are proud to partner with Mate Rimac and his team to help shape the next chapter, balancing disciplined growth with a tradition of craftsmanship and originality that remains unmatched.” Hazem Ben Gacem, Founder and Chief Executive of BlueFive Capital, echoed that sentiment, emphasizing the emotional and cultural significance of the Bugatti name.

“Bugatti is a monument to automotive obsession, born from Ettore Bugatti’s pursuit of beauty and performance combined,” he said.

“BlueFive Capital approaches this opportunity as more than simply a financial transaction.” The remarks reflect a broader shift occurring throughout the luxury sector, where investment groups increasingly position themselves not only as financial stakeholders but also as custodians of heritage brands with deep cultural value.

The Future of Hyper Luxury Mobility

The transition comes at a pivotal moment for the automotive industry, particularly within the hyper luxury segment. Electrification, sustainability, and advanced digital engineering continue to redefine expectations surrounding performance vehicles, while ultra wealthy consumers remain drawn to exclusivity, craftsmanship, and emotional storytelling. Bugatti Rimac sits uniquely at the center of those intersecting forces.

Bugatti represents one of the most historically prestigious marques in automotive history, synonymous with artistry, rarity, and uncompromising engineering. Rimac, meanwhile, has become a symbol of the industry’s technological future, pioneering electric hypercar innovation at a pace few competitors have matched.

Together, the brands possess the potential to redefine what ultra luxury mobility looks like in the coming decade. As Porsche steps away and a new ownership structure takes shape, the industry will be watching closely to see how Mate Rimac and his new investment partners guide the next evolution of one of the automotive world’s most fascinating alliances.

Written By: Lydia Kelly

Published: 12th May 2026