The CHANEL Spring-Summer 2024 eyewear collection seamlessly blends nostalgia with innovation, evoking the glamour of the 1970s and 80s while embodying the timeless sophistication synonymous with the House.
Under the direction of visionary Karim Sadli, the campaign features a stellar lineup of models, including Liu Wen, Loli Bahia, América González, and Alaato Jazyper, each effortlessly embodying the essence of CHANEL.
Inspired by the architectural wonder of the Villa Noailles in Hyères, designer Virginie Viard infuses the Ready-to-Wear collection with a carefree yet refined spirit reminiscent of Robert Mallet-Stevens’ modernist masterpiece. It’s a celebration of effortless elegance, where each piece exudes bold individuality and avant-garde charm, echoing the ethos of CHANEL.
The eyewear collection, curated by Viard and styled by the brilliant Max Pearmain, is a testament to the enduring legacy of CHANEL. Aviator-style frames, statement masks, and intricate details reign supreme, seamlessly intertwining with the House’s most iconic codes. From dark tweed ensembles to delicate lace shirts, the eyewear effortlessly complements every look, exuding an aura of timeless allure.
In the campaign, Loli Bahia captivates in an acetate shield adorned with a metal chain interlaced with leather, embodying the perfect blend of strength and sophistication. Alaato Jazyper Michael radiates charm in two-tone acetate sunglasses, while América González effortlessly channels CHANEL’s iconic two-tone colour scheme with grace and poise.
Throughout the collection, nods to the indomitable spirits of Marie-Laure de Noailles and Gabrielle Chanel abound. Black sunglasses adorned with gold chains pay homage to these visionary women, evoking their shared intimacy with the avant-garde. These iconic pieces, present from the very first silhouettes on the runway, serve as a testament to the enduring influence of these trailblazing figures.
A highlight of the collection is the exquisite pairing of long, flowing dresses and tweed capes with sunglasses boasting Blue Light lenses and black acetate frames. Rectangular lines are accentuated by the emblematic metal chain interlaced with leather, which extends into elegant sautoir necklaces, creating a harmonious fusion of fashion and functionality. Additionally, the collection features acetate sunglasses inspired by 1990s shields, adorned with the signature metal chain for a touch of understated glamour.
Each garment in the collection, from the striped jackets to trousers embellished with the iconic double C motif, narrates a tale of timeless elegance and contemporary sophistication. Square sunglasses featuring double bridges and adorned with geometric patterns add a touch of audacious individuality, encapsulating the essence of CHANEL in every glance.
The CHANEL Spring-Summer 2024 eyewear collection is a harmonious blend of tradition and innovation, where nostalgia seamlessly merges with modernity, and enduring elegance takes centre stage. It’s a jubilant homage to individuality, refinement, and the enduring influence of one of fashion’s most iconic houses.