Versace has come out with its latest Fall 2024 campaign, set against the backdrop of the iconic Chateau Marmont in Los Angeles.
Following its captivating fall 2023 presentation in the City of Angels, Versace returns with a bold new vision, spotlighting the coveted Kleio handbag as the centrepiece of its latest collection.
The Kleio handbag, a plush leather crossbody, made its debut on the runways of Milan earlier this year. Part of the Medusa ’95 range, renowned for its incorporation of Versace’s iconic Medusa hardware, the Kleio merges opulence with Versace’s unmistakable flair for timeless design.
Photographed by the legendary duo Mert & Marcus, the campaign features an ensemble cast of top models including Vittoria Ceretti, Fernando Lindez, Lee Minseok, Hedi Ben Tekaya, and Loli Bahia. Against the backdrop of the storied Chateau Marmont, the campaign captures the essence of modern sophistication and allure, echoing Versace’s legacy of blending tradition with contemporary style.
Beyond the spotlight on the Kleio handbag, Versace’s Fall 2024 campaign showcases a stunning array of ready-to-wear pieces. Rich shades of red and black dominate the collection, complemented by luxurious tweeds and striking dagger collars. Each ensemble reflects Versace’s commitment to craftsmanship and innovation, embodying the brand’s bold spirit and meticulous attention to detail.
At the heart of the collection are the newly introduced accessories, including the Protea shoulder bag. Available in three sizes and crafted from the finest ultra-soft leather, the Protea embodies versatility and elegance, catering to the multifaceted lifestyle of the modern Versace woman.
Not to be outdone, Versace extends its offering to men with the introduction of the Medusa Biggie and Cargo bags. Embracing seasonal colourways and updated finishes such as faux pony hair, these bags redefine contemporary masculinity while staying true to Versace’s heritage of quality and style.
Versace’s return to the iconic Chateau Marmont for its Fall 2024 campaign isn’t just about showcasing fashion; it’s about embodying a lifestyle of luxury and allure. According to Donatella Versace, the label’s artistic director, the Chateau Marmont in Los Angeles serves as the perfect backdrop for the campaign, blending the brand’s opulent designs with the hotel’s legendary mystique. “The Chateau Marmont in Los Angeles [is] the perfect place for the Versace clan to hang out,” remarked Donatella Versace in a statement. “I love seeing our clothes in action on these amazing models, celebrating their different characters. You know they are having a great time. But like the Chateau, Versace keeps all their secrets.”
Versace’s Fall 2024 campaign not only celebrates the fusion of fashion and art but also underscores the brand’s dedication to innovation and trendsetting. From the iconic Chateau Marmont backdrop to the meticulous craftsmanship evident in every handbag and garment, Versace remains a beacon of inspiration and allure, imprinting its lasting influence on the realm of haute couture.